Social Media * Marketing * Influence
For many brands, gauging the return on influence marketing has been one of their sore points in recent years. While social scoring platforms like Klout, etc, can help identify who could potentially be influential from a brand amplification standpoint, the business return – dollars in the cash register – has been more problematic to solve. [...]
In about 11 weeks time, Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing (affiliate link) will be released. 11 weeks – that’s kinda scary! While Sam and I will have some cool stuff up our sleeves for anyone preordering the book (and if you send your receipt to us, [...]
As part of the run up to the launch of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, Sam and I have decided to do things a little differently. We want to have some fun and really involve you. To that end, we have something for everyone (hopefully) based [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]