Social Media * Marketing * Influence
In my role as Chief Technologist over at ArCompany, and from a love of technology in general, I test, play with, compare and recommend all sorts of different platforms, software technologies and solutions. There’s just something about the promise and potential of data and technology – when used properly and for the benefit of customers [...]
Over on Facebook, my friend Gini Dietrich posted a question about trying to locate an image, used by a non-profit organization in a new campaign. The image in question is the one below. The messaging behind the campaign is simple – while Liking unicef.se (unicef Sweden) on Facebook is all well and good, and they [...]
Outrage is outrage, regardless of where it starts. - Ann Marie van den Hurk APR. If you type the term “social media crisis” into Google, you’ll receive about 1.7 million results. Remove the quotation marks, and you’ll get almost 700 million results. Social media consultants will point to the likes of Motrin, Chick-Fil-A, Applebee’s, Kenneth Cole, [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]