Social Media * Marketing * Influence
Two days ago, social influence tool Klout published a blog post on how they had updated their algorithms to answer critics of their service. From the post: Today, we’re introducing some of the most significant product updates in Klout’s history. With these updates, we’ve concentrated on helping everyone to gain a clearer, more accurate understanding [...]
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be [...]
It can be. For example: If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time. If you don’t like knowing what your customers are saying about you, social media is a waste of time. If you think LinkedIn is a non-productive business platform for intelligent [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]