If you follow any brand news in social media, you’re probably aware of the criticism Toyota has been receiving over its Superbowl Twitter campaign. If you haven’t heard about it, Toyota wanted to promote its new Camry range, so it started numerous Twitter accounts to send tweets to people about the car. Now, there’s no doubt… [Continue Reading]
This is a guest post by Kevin Green. Would anyone be really upset if LinkedIn’s .com destination up and disappeared tomorrow? It’s safe to assume that recruiters scouring the site for new talent and current shareholders would be pretty peeved, even if the stock (LNKD) is trading at half price from the IPO. But how would… [Continue Reading]
Back at the end of 2008, I had an idea for doing something through social media to help charities. Thanks to some amazing friends and people like you that supported with your time and donations, that idea turned into a great example of how we can all make change if we really want to. The… [Continue Reading]
Over at Jugnoo, our goal is to help educate business owners on the social web, and really help them both understand and improve their visibilty on it. Part of our approach is to offer resources that will act as a go-to for news, best practices, tips and awareness for all the various parts that make up today’s business… [Continue Reading]
Over on Twitter, Toronto police are using the #RIDE hashtag to counter drunk driving this holiday period. Standing for Reduce Impaired Driving Everywhere, #RIDE aims to educate against drunk driving, and offer alternatives from the Toronto police on getting home safely. You’d think it’s a great use of Twitter, and an important topic to be… [Continue Reading]
So today I opened the Google home page to check my Gmail account, and I was greeted with this funky image: As you can see from the left-hand sidebar, the core products from Google are there for you to access immediately, as opposed to links within your account. Which makes me wonder – could this… [Continue Reading]
The following post is an excerpt from my chapter in Danny Iny’s new book, Engagement From Scratch: How Super Community Builders Create a Loyal Audience and How You Can Do the Same. It features lessons in community building and content marketing from the likes of Guy Kawasaki, Brian Clark, Mitch Joel, Kristi Hines, Gini Dietrich… [Continue Reading]
Last week, Jay Baer wrote a post about how brands are responding on social media. Jay’s premise was that companies that can respond within minutes on the social sphere are sending out a far more positive message than those that dilly-dally. It’s a really interesting read, and the comments after the post sparked a great… [Continue Reading]
Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. Fact – because of this mindset, too many businesses are potentially missing out on extra business that could mean the difference between staying afloat and going under. So why the… [Continue Reading]
This is a guest post by Stacey Acevero. The rise of social media has created all sorts of new opportunities for small business marketers to get the word out, but it has presented challenges too. The days of sending press releases to media outlets with the hopes of being lucky enough to get some coverage… [Continue Reading]
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Danny Brown is VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. An award-winning marketer and blogger, he is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License