Social Media Doesn’t Create a Crisis – Companies Do

europe-crisis

Outrage is outrage, regardless of where it starts. - Ann Marie van den Hurk APR. If you type the term “social media crisis” into Google, you’ll receive about 1.7 million results. Remove the quotation marks, and you’ll get almost 700 million results. Social media consultants will point to the likes of Motrin, Chick-Fil-A, Applebee’s, Kenneth Cole, [...]


Using the Google Analytics Trackbacks Feature to Create a Content Strategy

Social media and HR

This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news. While bloggers will know all about Trackbacks and why it’s nice to get them, businesses may not be aware of their importance. Yet as the social web in particular continues to be [...]


Social Media Doesn’t Have to Be This Way

Get your marketing right

Six years ago, I began a love affair with the potential that social media could offer. While I’d been online for much longer, meandering from blogging to forums and gaming, it was only when I started really getting into what MySpace, Facebook and Twitter offered that I saw something bigger than just talking about random [...]