Beyond Contests: How Facebook Apps Can Boost Your Brand’s Visibility

Grow your blog

This is a guest post by Jim Belosic. Facebook contests, especially giveaways and sweepstakes, are popular on Facebook for a good reason: if the prize is right, the contest generates buzz and motivates people to spread the word about the contest and the brand that’s hosting it. We’ve seen ShortStack users install a contest app [...]


We Need Better Insights, Not More Data

Data and insights

A little while back, I wrote about the difference between analytics and insights. My key point was while we may have awesome data at our fingertips, not knowing what to do with that data renders it obsolete and ineffective. A new survey, with responses from attendees of the recent DMA2012 conference, as well as the [...]


Why Storify Misses the Point on Protecting Privacy

Facebook groups privacy

When is a private thought not a private thought? When online curation tool Storify decides to bypass privacy wishes and share that thought publicly. Over at AGBeat, there’s an interesting (and alarming) story about how Storify can be used to post private updates on Facebook publicly. By using their curation tool, someone in a private [...]