TrendSpottr and the Potential for Predictive Influence

Welcome to TrendSpottr

I recently had the good fortune to sit down and chat with Mark Zohar, founder of Toronto-based viral search and predictive analytics service TrendSpottr. And I was literally blown away by what they’re doing and how they’re looking to change social business. Taken from their website, the core solutions TrendSpottr provides is from a future [...]


Influence Marketing – This is Where the Fun Begins

Influence Marketing book

As part of the run up to the launch of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, Sam and I have decided to do things a little differently. We want to have some fun and really involve you. To that end, we have something for everyone (hopefully) based [...]


Fact Checking Facebook: How to Do it and Why You Should

Facebook

This is a guest post by Jennifer Dunn. It’s back. Last week grandma posted the old, “With this status I hereby declare that all my Facebook content belongs to me and only me…” and all of a sudden the mythical Berner convention is gunking up your Facebook feed again. First off, this is a hoax. [...]