Or maybe just 15 ways your business could be optimized to appeal more to the folks you’re missing but would like not to miss. You don’t revisit your business plan regularly to re-align your current needs. You have one way and one way only to contact you. You advertise once a week with no surprises. [...]
One of the best features of using a self-hosted WordPress blog are the plug-ins that are available. Because WordPress is an open source community, anyone can develop themes and tools for it. Plug-ins are community-built applications that add extra features to any WordPress blog, from back-end resources to enhancing the reader experience. Lately I’ve been [...]
But… but… blogger outreach doesn’t work anymore, right?
Actually, like most things in life, it depends on how you do it. The landscape for social media and blogging is constantly changing, and most bloggers with any sort of clout have received a mass email or press release that was completely off topic.
It doesn’t have to be that way though. Here’s the six step process I use for blogger outreach, that gives me astronomically higher success than most outreaches that PR firms will run for you. You can get great blogger outreach results (I’ll share mine at the end) in 3 months or less using these steps: