This has led to the state of influence marketing (and its many facets) becoming an ever-increasing part of today’s social landscape.
Yet as much as influence marketing continues to grow as a key tactic in the bigger marketing picture, it remains an area where brands dabble as opposed to embrace due to misunderstanding and poor education.
In Spring 2013, Sam Fiorella and myself will release Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. Published by Que/Pearson, the book will use empirical evidence, case studies, interviews and more to redefine how you look at influence and its place in the marketing bucket.
We’ll take you beyond social scoring and show you how influence marketing impacts your brand, and offer a blueprint to follow to increase your bottom line through influential relationships.
As we lead up to the publication of the book, we’ll share our conversations about influence marketing with you in a series of recorded Google Hangouts. The future of influence marketing is just beginning…
Join the conversation on Google+ – take part here.