I get a lot of pitches from either PR agencies or consultants on behalf of their clients, or from business people themselves wondering if I’d be interested in taking a look at their new product or service.
This is cool – after all, this blog looks to help you, the reader, in being more successful in whatever it is you want to succeed in, from your business and where social media fits to understanding blogging and everything in-between.
The problem is, the pitch needs to fit the audience here – and very often they come nowhere near that. In the last week alone, I’ve received pitches on vodka and fashion news.
Now, while I might like the odd vodka shot now and again, I’m anything but fashionable and single malt scotch is my tipple of choice (though Whyte & Mackay may change that!).
So, here are some ways for you to increase your chance of being shared here:
1. Know my readers
They’re a huge reason this blog exists so understand who they are. A really simple way to do this is use the Demographic feature on Alexa. You can also use tools like Quantcast to grab more information about this blog’s audience. If you’re looking for me to introduce you to them, at least give them the courtesy and respect they deserve by understanding whether or not they’re right for you.
2. Know my topics
I don’t think I’ve ever written about fashion. I know I haven’t written about healthcare. So why pitch these topics? I make it really easy to see what this blog is all about – you just need to check the black category navigation menu at the top of every page. Or, simpler still, check the About This Blog page. If you don’t take the time to see if there’s a fit, why should I take the time to make the fit?
3. Check the archives
A lot of the time when I’m pitched, it’s clear the person behind the outreach hasn’t carried out even the barest of research on this blog. If they had have done, they would have known I’d already talked about their topic before, often more than just the once. Save your time – use the Search This Blog option in my sidebar (or homepage), and use the keywords for your pitch/product/service. If the story angle has been covered, it’s not likely I’m going to do it again.
4. Know my style
I recently received a pitch where the PR agency wanted to control the editorial; only allow for positive praise; and moderate the comments for negative replies. I told them to go sh*t a porcupine (maybe not in these words, but you get the drift). The voice of a blogger is his or her currency when it comes to readers and their trust – don’t compromise that. Ever. if you don’t understand the tone here – upfront, no BS, honest and questioning – then don’t pitch me.
Save Time By Being Diligent
These are just some tips to help you have a better chance of sharing your news here. While the tips are mostly geared towards PR outreaches, they can also be applied to advertorial content and partners.
It’s pointless asking me if I’m interested in advertising skincare products or painting materials, when this blog is about primarily marketing, social media, business, digital/mobile trends and occasionally the odd blogging tip. So try and make the advertorial partnerships a relevant fit for that kind of audience.
If you want to interact with some of the smartest folks on the web, then I’m very fortunate to have them share their smarts in the comments regularly.
They’re probably also interested in hearing from you – as long as you do it right (which means adhering to laws about offering an Unsubscribe option to your email). Sound fair?
Effective as of July 14, 2012. Last updated December 16, 2013.