• Consider This If I have to ask you twice to explain what you do, your elevator pitch needs work. If I give up on your phone tree, your communication options aren’t good enough. If I Google you and you’re not on the first page, you’re not getting my attention. If I don’t understand your FAQ’s, your product […] 28 responses 1 min read August 4, 2010
  • Mining for Gold in Blog Comments Two blog posts caught my eye today. The first was The Art of Blog Commenting by Arik Hanson, and the other was The Time for Location-Based Marketing is Now by Gini Dietrich. Two different blog posts – Arik’s (as the title suggests) is about blog comments, while Gini’s is about platforms like Foursquare and Gowalla […] 26 responses 4 min read August 2, 2010
  • Blog Design Revamp Part 1 If you’re a regular reader or visitor here, you’ll know that my blog has undergone a bit of a style redesign this weekend. Out goes the blue and orange feel, and in comes a bolder, fresher look with cleaner lines and a nice mix of red, white and grey. It’s a colour scheme I’ve always […] 48 responses 1 min read August 2, 2010
  • Picking Your Fights In business (and life) we have to fight. Fight for our clients. Fight for our beliefs. Fight for our ideas to be heard and understood why we’re presenting them. Fight for our value and worth. Choosing when to fight, though, isn’t easy. Even though there are times when we know we are so right, no […] 13 responses 2 min read July 29, 2010
  • Bonsai Interactive – Kind of a Big Deal So today saw the launch of the Bonsai Interactive website, something that had become a labour of love over the last week or so. Bonsai Interactive itself launched back in June, though it was more a soft launch with our social profiles. The website would have launched sooner, but we had some server hiccups so […] 25 responses 4 min read July 28, 2010
  • Ambassadors of Quan Marketers are savvy. Marketers make you want what you don’t need. Marketers embed a desire whether you’re hot to trot or not. Marketers are the Ambassadors of Quan for sales targets and brand focus. Or are they? Does your decision rest on your head or your heart? Is there an emotional reason for buying something […] 9 responses 3 min read July 27, 2010