Social Media. Marketing. Influence.
Insights from the #1 marketing blog in the world, as recognized by HubSpot.
Insights Through Intelligent Data
Today’s connected consumer is forcing brands to become smarter at using data to understand consumer behaviour. Too many brands, however, are simply gathering data for data's sake.
Reduce the data. Increase the insights. Be a smarter business. You owe it to yourself, and your customers deserve better.
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"Influence Marketing is the best primer and perspective-giver on the art and science of marketing — social media-style — out there today. Brown and Fiorella know not only the point we’ve come to in marketing, but where we’re going next. Bravo!" Alan Kelly, Founder, Playmaker Systems LLC