The days of high retainer fees are long gone – or at least they should be. PR, marketing and advertising agencies need to realize what their clients already have – it’s a results-driven market. As money belts are tightened by businesses everywhere, agencies need to move with the times and offer alternatives. Does yours?
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License