Family Marketing with Swiss Chalet

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Swiss Chalet is a casual/family restaurant chain that has been serving Canadians for more than 50 years. Their first eatery opened in 1954 in downtown Toronto, and since then they have gone on to become one of the most recognizable names in Canada when it comes to fast food ideals with restaurant services. They specialize [...]


But You Promised…

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We all want to be the best at what we do. Or, at the very least, be the best that we can be in that field. If praise comes our way, even better. One way this happens is via great service, product or similar. One way this does not happen is by promising much and delivering little. So why is this still happening?