Creatives are often looking for the biggest bang for the buck.
Marketing; PR; advertising; a lot of the time these disciplines share the same questions – what cool way can we get our product in front of someone? How much budget can we allocate to this product launch? What celebrity can we get to promote us? [...]
Conversations in social media for marketing, PR, communications and community
Tag Archive: Advertising
All You Need is the Story
Ryan Moore – My New Favourite Sportsman
You may or may not have heard of Ryan Moore. He’s a pro golfer who recently won his first tournament, the Wyndham Championship.
If you haven’t heard of him, you’re not alone – he’s still ranked 120th in the world and isn’t one of the first names you think of when you think “pro golfer”.
Yet despite [...]
Twitter Advertising on Facebook? No Thanks
Have you signed up for Sponsored Tweets on Twitter? Or Magpie? Or TweetROI? Do you offer sponsored posts and paid reviews on your blog? If so, you might have to re-think how you share this information, thanks to a Terms of Service update from Facebook.
Why does a Facebook update affect you if you’re on Twitter, [...]
What the Cool Kids Can Teach Us About Selling Out
My friend John Haydon shared a link with me to a video by Youtube user italktosnakes (Kristina Horner). It’s a video response to another Youtube user, nerimon (Alex Day).
In both the videos, each discuss the merits of being paid to advertise products on their Youtube channels. What’s interesting is their take on how companies are [...]
Evian Shows Traditional Media and Advertising Far From Dead
There’s a lot being said about traditional media suffering in the wake of social media acceptance. Print publications, advertising, marketing et al – they all need to “use social media or die” being a common mantra.
But I’m not so sure. Yes, adapt and combine the new tools and mediums available to you. But to say [...]
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
