Two Awesome Examples of Promotional Campaigns Done Right

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Sometimes, you just have to take your hat off to excellent examples of promotional campaigns done right. With many folks saying advertising is dead, it’s nice to see examples like the two below and say, “Uh, really?”. Especially since both show a mix of cool and (where Audi and BMW are concerned) outright cheek. The [...]


You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work

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First, a caveat: I’m a big fan of Brian Clark and his Copyblogger brand, so this post isn’t a “dig” – more an alternative point of view. Over at Copyblogger, Brian recently posted this graphic: Like this graphic? Get more content marketing tips from Copyblogger. Since Brian is in the content marketing arena (and been [...]


The Art of the Story

Apple’s come in for a lot of stick over their new iPhone 4. From reception issues when held a certain way to discoloured screens and other problems, there’s no doubt Apple’s new baby isn’t all it’s cracked up to be. And yet… With one single advert, my view of iPhone 4 (as a consumer) is [...]