First, a caveat: I’m a big fan of Brian Clark and his Copyblogger brand, so this post isn’t a “dig” – more an alternative point of view. Over at Copyblogger, Brian recently posted this graphic: Like this graphic? Get more content marketing tips from Copyblogger. Since Brian is in the content marketing arena (and been… [Continue Reading]
Apple’s come in for a lot of stick over their new iPhone 4. From reception issues when held a certain way to discoloured screens and other problems, there’s no doubt Apple’s new baby isn’t all it’s cracked up to be. And yet… With one single advert, my view of iPhone 4 (as a consumer) is… [Continue Reading]
When is sharing information useful, and when is it just spamming off the back of someone else’s community? I ask because when I logged into my Facebook page today to post an update on a future Bonsai Interactive event, I was met with this at the top of my wall (click to expand). It was… [Continue Reading]
We’re watching. We’re watching what you say; how you say it; and the conviction behind it. We’re taking in the words you use; the directions you’re giving; the recommendations you’re sharing. We’re taking you at face value and trusting what our ears hear and our eyes see. Our eyes are our cameras and cameras never… [Continue Reading]
Creatives are often looking for the biggest bang for the buck. Marketing; PR; advertising; a lot of the time these disciplines share the same questions – what cool way can we get our product in front of someone? How much budget can we allocate to this product launch? What celebrity can we get to promote… [Continue Reading]
You may or may not have heard of Ryan Moore. He’s a pro golfer who recently won his first tournament, the Wyndham Championship. If you haven’t heard of him, you’re not alone – he’s still ranked 120th in the world and isn’t one of the first names you think of when you think “pro golfer”.… [Continue Reading]
Have you signed up for Sponsored Tweets on Twitter? Or Magpie? Or TweetROI? Do you offer sponsored posts and paid reviews on your blog? If so, you might have to re-think how you share this information, thanks to a Terms of Service update from Facebook. Why does a Facebook update affect you if you’re on… [Continue Reading]
My friend John Haydon shared a link with me to a video by Youtube user italktosnakes (Kristina Horner). It’s a video response to another Youtube user, nerimon (Alex Day). In both the videos, each discuss the merits of being paid to advertise products on their Youtube channels. What’s interesting is their take on how companies… [Continue Reading]
There’s a lot being said about traditional media suffering in the wake of social media acceptance. Print publications, advertising, marketing et al – they all need to “use social media or die” being a common mantra. But I’m not so sure. Yes, adapt and combine the new tools and mediums available to you. But to… [Continue Reading]
If you’re a marketer, are you thinking about how to promote your new website or product? And if you’re a consumer, are you getting tired of lazy pitches and ideas? Take a look at the five images below – each one belongs to a Twitter account that I was notified was now following me. Every… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License