The advertising industry is like many other creative industries at the minute. Advertisers are looking at new ways to reach their audiences as the print industry continues to suffer and new mediums challenge ad agencies to think differently. Some agencies are doing this better than others by letting real people tell real stories. Instead of… [Continue Reading]
Value Currency
April 5, 2009 By Leave a Comment
Value Currency
April 5, 2009 By Leave a Comment
Can I Buy You?
January 28, 2009 By 15 Comments
Brian Carter, a guy I admire immensely, raised an interesting question on Twitter today. He asked: My own answer was, “It’s a moot point. If I like something enough to endorse it, I’d do it anyway for free. I wouldn’t sell my trust away.” Yet even as I said that, I wondered if I was… [Continue Reading]
Don’t Tell Me – Sell Me!
January 20, 2009 By 10 Comments
I read a report today that women multi-task better than men. Published by Integrated Media Measurment Inc, the survey looked at how almost twice as many women both use the Internet and watch television at the same time compared to men. While I found the survey a little obvious (everyone knows women multi-task better than… [Continue Reading]
But You Promised…
December 29, 2008 By 6 Comments
We all want to be the best at what we do. Or, at the very least, be the best that we can be in that field. If praise comes our way, even better. One way this happens is via great service, product or similar. One way this does not happen is by promising much and delivering little. So why is this still happening?
Drop The Retainer If You Want to Retain
November 25, 2008 By 11 Comments
The days of high retainer fees are long gone – or at least they should be. PR, marketing and advertising agencies need to realize what their clients already have – it’s a results-driven market. As money belts are tightened by businesses everywhere, agencies need to move with the times and offer alternatives. Does yours?
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