While some people might think that Ashton and Oprah on Twitter is the only news, the real social media story happening at the minute involves the FTC (the Federal Trade Commission).
Their announcement that they want to regulate social media advertising has been met pretty negatively by many in the social media field, particularly bloggers and advertisers. The feeling is bloggers will refuse to publish content that could see them being sued for false advertising, meaning a reduced social media-led advertising [...]

Market value is a key commodity between businesses and their customers.
Word of mouth, both good and bad, is the currency behind the value.
What are your customers saying about you?

Market value is a key commodity between businesses and their customers.
Word of mouth, both good and bad, is the currency behind the value.
What are your customers saying about you?

Brian Carter, a guy I admire immensely, raised an interesting question on Twitter today. He asked:

My own answer was, “It’s a moot point. If I like something enough to endorse it, I’d do it anyway for free. I wouldn’t sell my trust away.” Yet even as I said that, I wondered if I was looking at Brian’s question properly. Is an endorsement any different from a recommendation, or sponsorship?
Looking at the answers that Brian received, there was a definite mixed [...]

I read a report today that women multi-task better than men. Published by Integrated Media Measurment Inc, the survey looked at how almost twice as many women both use the Internet and watch television at the same time compared to men.
While I found the survey a little obvious (everyone knows women multi-task better than men!),  it did make me wonder – how is this information being used?
Let’s look at the key group, for instance.
The biggest percentages of women that are [...]

We all want to be the best at what we do. Or, at the very least, be the best that we can be in that field. If praise comes our way, even better. One way this happens is via great service, product or similar. One way this does not happen is by promising much and delivering little. So why is this still happening?

The days of high retainer fees are long gone – or at least they should be. PR, marketing and advertising agencies need to realize what their clients already have – it’s a results-driven market. As money belts are tightened by businesses everywhere, agencies need to move with the times and offer alternatives. Does yours?