Social Media * Marketing * Influence
Over at Fast Company, there’s a post about the American Express partnership with Foursquare. While the announcement is interesting, the direction that Fast Company runs with the article is less so. According to Fast Company, the AMEX/FourSquare deal “…might finally give us some hard evidence as to whether social media is a worthwhile investment for merchants [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]