How to Counter Fake Social Media Reviews

Fake social media reviews

According to leading business analysts Gartner, as many as 10-15% of social media reviews will be fake by 2014. Instead of honest customer reviews, praise and feedback on sites like Yelp and Google Places, we’ll have professionally-paid for reviews, either from a company trying to damage a competitor, or raise their own profile by posting [...]


Choosing Authenticity Over Numbers Every Time

Open Course

A couple of days ago, Dino Dogan guested on here with his awesome post, F***ing and Punching: The Moody Side of Business. It looked at how he came up with the idea of Triberr and how he shared this idea with Dan Cristo, and together they came up with what is one of the best [...]


Picture Perfect (Or The Power Of The Avatar)

There’s a saying that a picture paints a thousand words – but can it also create a thousand questions? For anyone that’s connected to me on Twitter or Facebook, you’ll have probably noticed that my profile avatar for both sites is blacked out. Far from being the results of a broken browser, it’s blacked out [...]