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I was asked this question on Twitter this morning: “If your brand was a person, who would it be?”, to which my response was Bruce Campbell. (For anyone who doesn’t know who Bruce Campbell is, he’s a legendary B-movie actor). Originally my answer was from a fun point of view, because I love the guy – his expressions in his movies crack me up; I’ve just finished reading Make Love the Bruce Campbell Way and it’s a hoot; and the…





















