Sometimes you read something, or you hear something, and it just makes you stop and say, “Seriously?!?”. Often this is from a pitch selling a company’s products or services. It can be from the company directly, or it can be from their marketing or PR agency. Note – there are many great PR and marketing… [Continue Reading]
Okay, that’s a pretty bold title, and it may put some folk off, but sometimes you have no other way of saying something without diluting it. I was watching a conversation unfold on Twitter the other evening about public relations, and why a lot of the PR industry is in disarray. While the “bloggers and… [Continue Reading]
For some reason, I’ve suddenly started to get a few pitches from PR agencies and companies regarding business and marketing books. I’m not sure if that’s a good thing or a bad thing, but as I like to read I’ll take it as a nice bonus. Going through the pitches, though, I’m beginning to wonder… [Continue Reading]
I don’t like to rant at his blog but Logan Movers of Toronto and their excuse for customer service (and incredibly bad PR) are a definite exception. As you might know, my wife Jacki and I moved house this weekend. While this can be stressful enough, it becomes even more so when you get a… [Continue Reading]
So there’s been plenty written about why bloggers hate PR people. From lazy pitches to not knowing names and audience, there’s a veritable mish-mash of scorn poured on us PR nuisances from a lot of bloggers. And, yes, some of it is warranted and trust me, I’m the first to call out bad PR practices.… [Continue Reading]
Before I start this post, I just want to apologize in advance if it gets a little lengthy – it’s my response to a Cease and Desist letter I received last week. Recently, I wrote about Melrose Jewelers and a press release they had issued. The release discussed actor Owen Wilson’s suicide attempt and said… [Continue Reading]
Image by ATENCION: via Flickr Let me ask you a question – what’s your view of the PR industry? It doesn’t matter if you’re involved in it professionally, someone that uses its services or just an average person on the street – is it a positive or negative view? I’m guessing that the majority of… [Continue Reading]
Pharmaceutical company Motrin made a huge faux pas recently. The company released an advert aimed at why moms need painkillers or pain relief through medication. Unfortunately, the way they went about it only served to alienate the very audience they were after. They’re not alone – many companies make this mistake. And with the power of social media to make the mistake a hugely costly one, Motrin could be in for a very long brand reparation campaign. Yet is it all Motrin’s fault or does the blame lie with the agency they employed? When does recommendation stop and responsibility begin?
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License