German car manufacturer Audi may be about to enter a PR shit storm, thanks to the naming of their social media campaign in the run-up to their Super Bowl ad.
The campaign (run by Audi of America) is based around a new creation called the Green Police, who will spearhead a social media program to build [...]
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Tag Archive: bad pr
Audi and the Super Bowl Social Media Shit Storm
Shit is Still Shit No Matter How You Dress It
Okay, that’s a pretty bold title, and it may put some folk off, but sometimes you have no other way of saying something without diluting it.
I was watching a conversation unfold on Twitter the other evening about public relations, and why a lot of the PR industry is in disarray.
While the “bloggers and journalists don’t [...]
Maybe Some Authors Should Do Their Own PR
For some reason, I’ve suddenly started to get a few pitches from PR agencies and companies regarding business and marketing books. I’m not sure if that’s a good thing or a bad thing, but as I like to read I’ll take it as a nice bonus.
Going through the pitches, though, I’m beginning to wonder if [...]
Logan Movers Toronto and Adventures in Piss Poor Customer Service and PR
I don’t like to rant at his blog but Logan Movers of Toronto and their excuse for customer service (and incredibly bad PR) are a definite exception.
As you might know, my wife Jacki and I moved house this weekend. While this can be stressful enough, it becomes even more so when you get a moving [...]
Tipping the Scales
So there’s been plenty written about why bloggers hate PR people.
From lazy pitches to not knowing names and audience, there’s a veritable mish-mash of scorn poured on us PR nuisances from a lot of bloggers.
And, yes, some of it is warranted and trust me, I’m the first to call out bad PR practices.
But you know [...]
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
