The Art of Being an Asshat

asshat

Sometimes you read something, or you hear something, and it just makes you stop and say, “Seriously?!?”. Often this is from a pitch selling a company’s products or services. It can be from the company directly, or it can be from their marketing or PR agency. Note – there are many great PR and marketing [...]


Audi and the Super Bowl Social Media Shit Storm

German car manufacturer Audi may be about to enter a PR shit storm, thanks to the naming of their social media campaign in the run-up to their Super Bowl ad. The campaign (run by Audi of America) is based around a new creation called the Green Police, who will spearhead a social media program to [...]


Shit is Still Shit No Matter How You Dress It

Okay, that’s a pretty bold title, and it may put some folk off, but sometimes you have no other way of saying something without diluting it. I was watching a conversation unfold on Twitter the other evening about public relations, and why a lot of the PR industry is in disarray. While the “bloggers and [...]