If You Want to Pitch A Blogger Successfully, DON’T Do This

Email pitch

The email below arrived in my Inbox this afternoon (click to expand) It was sent in the hope of garnering some press for the company’s website, that helps students connect with potential employers. Great – nothing wrong with that, and here’s to more companies helping students get a great start in life. The problem is,… [Continue Reading]

The Clear and Continuing Need for Blogger Outreach Specialists at PR Agencies

Ideas

Last week, I received an email pitch from a PR agency looking to feature their client on my blog. The pitch was friendly enough, but had one glaring error. Here’s the pitch: Hi Danny, Thanks to social giant Klout, Badgeville gamification customers can now associate a numeric score with social interactions. Bottom line: companies will… [Continue Reading]

How PR and Bloggers Can Help Each Other

prbloggers

There’s been a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two mediums. As someone on both sides of the fence, I can understand each side’s views. Yet I can… [Continue Reading]