• It Isn't Always the Brands to Blame for Social Media Screw Ups
    When a brand screws up in social media, critics are swift and often unforgiving, as is the current case with Toyota. But is it really the brand that we should be blaming? 
     http://dannybrown.me/2012/02/09/it-isnt-always-the-brands-to-blame-for-social-media-screw-ups/
  • Something Old, Something New, Something Blue
    In which I share details of the lull in activity on the blog, which includes a new arrival called Salem, and pointers on the finer points of cussing and dog poo. 
     http://dannybrown.me/2012/02/06/something-old-something-new-something-blue/
  • If LinkedIn.com Fails in the Social Network Forest, Will It Make a Sound?
    While LinkedIn is the professional social network of choice, it may not be all it's cracked up to be, as Kevin Green shows in this guest post. 
     http://dannybrown.me/2012/01/30/if-linkedin-com-fails-in-the-social-network-forest-will-it-make-a-sound/

How Long Do You Let Your Brand’s Reputation Suffer?

Jun 16 2009
Posted By Danny in Insights
16
How Long Do You Let Your Brand’s Reputation Suffer?

You’re a public relations professional or agency. How are you monitoring your brand and those of your clients? You are actually monitoring, right? I ask on the back of an interesting story regarding Michigan-based PR firm Tanner Friedman and their current lawsuit regarding a fake Twitter account. Back in January this year, an account was set up on Twitter that used the name @TannerFriedman. For anyone seeing the tweets from the account, you might expect them to be the latest…read more

Does Twitter Monitor Its Brand? Fake-Twitter.com Suggests No

Apr 13 2009
Posted By Danny in Insights
56
Does Twitter Monitor Its Brand? Fake-Twitter.com Suggests No

Do you monitor your brand and what’s being said about you? I’m guessing that you do – after all, you need to know what’s being said in your name, particularly in our fast-paced connected worlds. I’m beginning to wonder about Twitter, though. The micro-blogging company isn’t having a great time of things at the minute. From network stability issues to the recent malware attack, it’s been a testing time for Twitter. Thanks to a new website, it could become even…read more

Small Voices

Mar 30 2009
Posted By Danny in Insights
8
Small Voices

What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do you watch short movies on Youtube, or longer? Do you prefer a one-sheet menu or a multi-page one at a restaurant? At a bar, is your preference for 100 bottles of liquor to choose from or a more specific collection? We spend a lot of our lives making decisions on decisions. We look at multiple…read more

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