How Long Do You Let Your Brand’s Reputation Suffer?

wire

You’re a public relations professional or agency. How are you monitoring your brand and those of your clients? You are actually monitoring, right? I ask on the back of an interesting story regarding Michigan-based PR firm Tanner Friedman and their current lawsuit regarding a fake Twitter account. Back in January this year, an account was [...]


Does Twitter Monitor Its Brand? Fake-Twitter.com Suggests No

faketwitter-on-godaddy

Do you monitor your brand and what’s being said about you? I’m guessing that you do – after all, you need to know what’s being said in your name, particularly in our fast-paced connected worlds. I’m beginning to wonder about Twitter, though. The micro-blogging company isn’t having a great time of things at the minute. [...]


Small Voices

What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do you watch short movies on Youtube, or longer? Do you prefer a one-sheet menu or a multi-page one at a restaurant? At a bar, is your preference for 100 bottles [...]