Tag Archive: brand loyalty

Learning from Rich Gubby of Wapple

Rich Gubby is the Senior Web Developer over at Wapple in the U.K. Wapple is one of the leading developers of mobile Internet solutions, from websites to WordPress plug-ins and more. And if Rich Gubby is anything to go by, then Wapple are also leading the field at customer satisfaction.
I recently installed the Wapple WordPress [...]

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PR, Marketing, Advertising, Sales – It’s All Irrelevant

If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales?
Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while [...]

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Acorns And Oak Trees

Image by Chris Campbell via Flickr

I had the good (?) fortune to sit down with the CEO of a PR agency in Toronto recently. He had been at a seminar I attended regarding converging technologies and mediums and how they fit into the role of the PR professional. We got chatting and decided to have [...]

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