A much-overlooked yet crucial part of any company’s success is customer service. Great customer service can lead to increased sales and loyalty, while poor service can lead to a loss of customers and reputation. And with the increasing use of social media networks and outlets offering an immediate voice on a positive or negative subject, making sure you’re in the positive side has never been more important. So does your customer service stack up?

If someone were to ask you what your brand is, how would you answer them? Would it be your slogan or tag-line? Your logo? Perhaps it’d be your product or service? Then again, maybe it’s your business’s direction. If the question doesn’t give you an immediate answer, don’t worry – you’re not alone. Here I look at what your brand is and why you need to look after it.