Tag Archive: branding

Poster Child

Businesses spend small fortunes on making their brands presentable. 
They polish their message; media train the CEO; and give their website a shiny new look and feel.
Everything’s very nice; very safe; very presentable. Ready to be the poster child for Industry X.
And then they open their mouths.
Polishing is great; training is great; shiny is great. But [...]

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Case Study

Don’t wait to read case studies in your industry – be the case study instead.
 

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Putting the I in Social Media

Whenever I used to meet with a potential new client that was interested in a social media program, I always used to take a piece of paper with a little drawing on it.
The surprise on their faces was always entertaining when they’d ask for my ideas for them, and instead of presenting a huge multi-slide [...]

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First Impressions and Second Chances

What do people think of you when they first meet you?
What do you think their immediate impression is? If it’s personally, you might not care too much – after all, to each their own, right? But what if you’re a business offering a service – does that change your train of thought? Does the view [...]

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Big Business Needs to Think Smaller

Here’s a question for you. If you’re in business, how do you treat your clients?
Or, to look at it another way, how do your clients treat you?
Is it with respect and shared passion for doing the same work, or is it just having a need for each other and no more?
When dealing with a client, do [...]

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Little Green Men

In 1947, a businessman from Idaho named Kenneth Arnold reported seeing nine strange disks of light in the sky while flying above the Cascade Mountains in the US.
While his experience wasn’t the first time unexplained objects had been recorded, it was the first time that they were recognized as alien craft. The myth of the UFO [...]

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Be a Child

Children fear nothing. They may be scared of something, but it’s a different kind of fear.
They want to check out everything around them. They look at things differently from us. They see unique and new; we see “been there, done that”.
Children have that innocence that says everything has yet to be discovered. They don’t care [...]

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Something New, Something Old

It’s been a little quiet around here the last few days. And, for that matter, on Twitter as well (not so much Facebook, as that’s not one of my more popular haunts). Anyone that knows me will know this isn’t normal fare – I’m usually much more vocal (although the silence may be preferable to [...]

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