Businesses spend small fortunes on making their brands presentable. They polish their message; media train the CEO; and give their website a shiny new look and feel. Everything’s very nice; very safe; very presentable. Ready to be the poster child for Industry X. And then they open their mouths. Polishing is great; training is great;… [Continue Reading]
Case Study
June 28, 2010 By Leave a Comment
Big Business Needs to Think Smaller
March 6, 2010 By 31 Comments
Here’s a question for you. If you’re in business, how do you treat your clients? Or, to look at it another way, how do your clients treat you? Is it with respect and shared passion for doing the same work, or is it just having a need for each other and no more? When dealing with… [Continue Reading]
Be a Child
October 12, 2009 By 13 Comments
Children fear nothing. They may be scared of something, but it’s a different kind of fear. They want to check out everything around them. They look at things differently from us. They see unique and new; we see “been there, done that”. Children have that innocence that says everything has yet to be discovered. They… [Continue Reading]
Something New, Something Old
October 2, 2009 By 22 Comments
It’s been a little quiet around here the last few days. And, for that matter, on Twitter as well (not so much Facebook, as that’s not one of my more popular haunts). Anyone that knows me will know this isn’t normal fare – I’m usually much more vocal (although the silence may be preferable to… [Continue Reading]
Community Spirit: The Book (and How To Be a Part of It)
April 26, 2009 By 19 Comments
If you’re a regular reader of this blog, you’ll know that one of the key mantras behind it is community spirit. From open comments policy to guest posts and interviews, I want you to be as big a part of it as possible. A home from home, if you like. It’s now time to take… [Continue Reading]
Do You Know What Your Social Mention Factor Is?
April 7, 2009 By 16 Comments
I’ve spoken before about how important it is to know what’s being said about you online. It doesn’t matter if it’s from a PR or branding perspective, or just from a personal point of view – hearing is the first step to responding. If there’s something negative being said, you need to respond and counter… [Continue Reading]
Lessons From Pyromaniacs
January 17, 2009 By 12 Comments
Cover of Pyromania In 1983, the biggest-selling album in the US was Michael Jackson’s Thriller, still a pop classic more than 25 years later. The second biggest-selling album was from a relatively little-known (at the time) UK rock band called Def Leppard. The album was Pyromania. Selling more than 10 million copies in the US… [Continue Reading]
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