Social Media * Marketing * Influence
Businesses spend small fortunes on making their brands presentable. They polish their message; media train the CEO; and give their website a shiny new look and feel. Everything’s very nice; very safe; very presentable. Ready to be the poster child for Industry X. And then they open their mouths. Polishing is great; training is great; [...]
Don’t wait to read case studies in your industry – be the case study instead.
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]