Businesses spend small fortunes on making their brands presentable. They polish their message; media train the CEO; and give their website a shiny new look and feel. Everything’s very nice; very safe; very presentable. Ready to be the poster child for Industry X. And then they open their mouths. Polishing is great; training is great; […]
Don’t wait to read case studies in your industry – be the case study instead.
Whenever I used to meet with a potential new client that was interested in a social media program, I always used to take a piece of paper with a little drawing on it. The surprise on their faces was always entertaining when they’d ask for my ideas for them, and instead of presenting a huge […]
Here’s a question for you. If you’re in business, how do you treat your clients? Or, to look at it another way, how do your clients treat you? Is it with respect and shared passion for doing the same work, or is it just having a need for each other and no more? When dealing with […]