As more businesses realize they need to use social media to increase their audience, one of the results has been the growth in company blogs. From the largest corporations to the smallest one-man bands, business blogging is growing in both popularity and reach. Yet many of these business blogs are never written by anyone in the business itself – rather, they’re outsourced to ghost bloggers instead. Does this make a difference? Should a company blog be written by someone from the company or is the message the same no matter who writes it?