You’re in business – you have competitors. They make a similar product, similar price – how can you separate? How about great service, great follow-up, great pro-activity? How about attracting the non-fans through acknowledging the other service as a solid competitor?
People watch; take notes, mental and physical. People remember. They remember how you work; how [...]
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You have a product. It’s an awesome product. Thousands of people use it; share its strengths; promote the heck out of it; evangelize about it to anyone who has a question about that product.
It becomesĀ a benchmark. When someone mentions the service or platform your product is built for, it’s almost the de facto recommendation.
Truth: [...]
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