Sometimes opportunity strikes from the most unlikely of sources. Ideas come to fruition from adversity, and that goal of yours becomes a reality quicker. So it is with the launch on Saturday May 1 of my new venture the SRM Group, a business I co-founded with a great strategy and marketing guy, Troy Claus. Our mantra is simple – ethics over profits. Working with clients of all sizes, every single one will receive the same care, honesty, expertise and one-to-one…

You’re in business – you have competitors. They make a similar product, similar price – how can you separate? How about great service, great follow-up, great pro-activity? How about attracting the non-fans through acknowledging the other service as a solid competitor? People watch; take notes, mental and physical. People remember. They remember how you work; how you react; how you talk. Professionalism is more than just being professional to the person directly in front of you; it also means being…

You have a product. It’s an awesome product. Thousands of people use it; share its strengths; promote the heck out of it; evangelize about it to anyone who has a question about that product. It becomes  a benchmark. When someone mentions the service or platform your product is built for, it’s almost the de facto recommendation. Truth: pretty much everyone in your niche loves your product. Then a new player comes into town. They’ve seen what your product can do….