You’re in business – you have competitors. They make a similar product, similar price – how can you separate? How about great service, great follow-up, great pro-activity? How about attracting the non-fans through acknowledging the other service as a solid competitor?
People watch; take notes, mental and physical. People remember. They remember how you work; how [...]
Conversations in social media for marketing, PR, communications and community
Tag Archive: business ethics
It Just Takes One
Surprise – Disrespecting Competitors Doesn’t Work!
You have a product. It’s an awesome product. Thousands of people use it; share its strengths; promote the heck out of it; evangelize about it to anyone who has a question about that product.
It becomes a benchmark. When someone mentions the service or platform your product is built for, it’s almost the de facto recommendation.
Truth: [...]
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
