When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950′s, when Neil H. Borden published an article called The Concept of the Marketing Mix , although the [...]
Why Even Non-Meat Eaters Can Love Beef!
August 24, 2009 7 Comments
Across the U.S., there’s a little mini-revolution happening that might just help change the way you look at business – cow-pooling. Based around the same idea of car-pooling (where you share travel and commute duties to save money and help the environment), cow-pooling sees you partnering with other families and buying your beef products direct [...]
