When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion.
These terms have been the mainstay of marketing since the 1950′s, when Neil H. Borden published an article called The Concept of the Marketing Mix , although the actual phrase The Four P’s was coined by E. Jerome McCarthy in 1960.
Marketers have used the Four P’s to plan marketing campaigns, measure and gauge how [...]

Across the U.S., there’s a little mini-revolution happening that might just help change the way you look at business – cow-pooling.
Based around the same idea of car-pooling (where you share travel and commute duties to save money and help the environment), cow-pooling sees you partnering with other families and buying your beef products direct from the farmer.
But instead of a normal purchase – burgers, steak, etc – you can buy a whole cow. And that’s where the magic begins.
Pooling Resources
If [...]