If someone were to ask you what your brand is, how would you answer them? Would it be your slogan or tag-line? Your logo? Perhaps it’d be your product or service? Then again, maybe it’s your business’s direction. If the question doesn’t give you an immediate answer, don’t worry – you’re not alone. Here I look at what your brand is and why you need to look after it.
October 9, 2008 9 Comments