A lot of the time, we look at ways we can be outrageously creative. We think of ways to outshine that viral video our competitor lucked out with. Or we look at the craziest competition we can offer that ties social media, mobile, print and online marketing all into one kickass promo. Or we think of how many cool features our new product has, and then think how it’d be even cooler to multiply that number by ten and use…

Back in the day, two friends named Balderdash and Hogwash decided they wanted to be seen as really smart. So they decided to share their thinking and position it as Fairly Important Correctionable Tales In Other News (FICTION). Seeing that there was a market for people looking for information, Balderdash and Hogwash decided that their brand of FICTION was just what the world needed. So off they set, taking their words of wisdom with them. For many years, Balderdash and…

You’re in business for one reason – to make money. There are many reasons you can be in business, but at the end of the day the key factor across all is making money. Otherwise, you wouldn’t be in business at all – you’d be working at a business (though the reason would still be to make money). So, if you want to make money, why are you so determined to lose it by driving me to your competitors? Why…

This story caught my eye today. It’s about a little 10-year old boy who’s dying from muscular dystrophy. As part of his dying wishes, Tanner traveled to New York to take a tour through Central Park. He flew with Air Canada. In Canada, the name Air Canada is synonymous with “Who Cares Canada” instead. Simply put, they’re pretty much the crappest airline around. Yesterday, however, they outdid themselves. They broke Tanner’s $15,000 wheelchair. This is an 10-year old boy who…

When is sharing information useful, and when is it just spamming off the back of someone else’s community? I ask because when I logged into my Facebook page today to post an update on a future Bonsai Interactive event, I was met with this at the top of my wall (click to expand). It was posted by Claire Reynolds on behalf of the DSNR Media Group. At least I think it’s by Claire on behalf of DSNR, since Claire’s Facebook…

Are you a hero to someone? Do you make your business superheroes to every one of your customers, or treat them as heroes? Going that extra mile can make all the difference. I found that out last week when two people who I already respected immensely joined the ranks of superheroes. Michael Schechter, someone I’ve connected with through Twitter yet never met personally, is a superhero. As some of you might know, I recently won a tagline competition where the…