A lot of the time, we look at ways we can be outrageously creative. We think of ways to outshine that viral video our competitor lucked out with. Or we look at the craziest competition we can offer that ties social media, mobile, print and online marketing all into one kickass promo. Or we think… [Continue Reading]
Back in the day, two friends named Balderdash and Hogwash decided they wanted to be seen as really smart. So they decided to share their thinking and position it as Fairly Important Correctionable Tales In Other News (FICTION). Seeing that there was a market for people looking for information, Balderdash and Hogwash decided that their… [Continue Reading]
You’re in business for one reason – to make money. There are many reasons you can be in business, but at the end of the day the key factor across all is making money. Otherwise, you wouldn’t be in business at all – you’d be working at a business (though the reason would still be… [Continue Reading]
This story caught my eye today. It’s about a little 10-year old boy who’s dying from muscular dystrophy. As part of his dying wishes, Tanner traveled to New York to take a tour through Central Park. He flew with Air Canada. In Canada, the name Air Canada is synonymous with “Who Cares Canada” instead. Simply… [Continue Reading]
When is sharing information useful, and when is it just spamming off the back of someone else’s community? I ask because when I logged into my Facebook page today to post an update on a future Bonsai Interactive event, I was met with this at the top of my wall (click to expand). It was… [Continue Reading]
Are you a hero to someone? Do you make your business superheroes to every one of your customers, or treat them as heroes? Going that extra mile can make all the difference. I found that out last week when two people who I already respected immensely joined the ranks of superheroes. Michael Schechter, someone I’ve… [Continue Reading]
7,600 Subscribers Subscribe
5,589 Fans Like
33,517 Followers Follow
100 Subscribers Subscribe
VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License