One of the key takeaways that you’ll hear most in social media is that you have to listen. You have to listen to what your audience is saying; you have to listen to what your customers are saying; you have to listen to what your competitors are saying; and you have to listen to what your community is saying. That’s a lot of listening. And with your time already taken up with so many other things, it can look pretty…

This is a guest post from Elaine Young, who I have had some great conversations with recently about small business and social media. Elaine has some interesting views on why so many small businesses aren’t using social media, and I asked her if she’d share them with you. 2008 was the year that Twitter saw adoption grow at an astounding rate. Facebook surpassed 150 million active users and blogging become what seems to be a social norm. But does that…