Progress and The Farmer

Progress and The Farmer

The Farmer had been the same all his life. He used the same hoeing tools his father, and his father’s father, had used. He used the same ox-pulled plough from the last century that was weathered and broken, but The Farmer insisted did as fine a job as any of...
The Art of Great Service and When We Stopped Listening

The Art of Great Service and When We Stopped Listening

Years ago, I led a customer service team for a well-known telecommunications company in the UK. Despite its size, one thing that was always drummed into us was that no matter what the problem, have empathy with the customer and acknowledge that any verbal attacks are...
The Changing Face of Multicultural Marketing

The Changing Face of Multicultural Marketing

If you’re in the business of marketing to different cultures – and, in a way, aren’t we all? – when was the last time you took a look at how your marketing is focused? For instance, with the continued rise in use of social networks, are you...