Sometimes, in business, we wait for the extraordinary to appear before we make a move.
We wait for that one killer application or solution that will take us from Brand X to Brand Everyone Wants a Piece Of. We close doors on ordinary ideas because only extraordinary will sell.
But what defines ordinary?
Cancer research takes ordinary science [...]
There’s a fair few blog posts doing the rounds about social media.
How its practitioners are snake-oil salesmen.
Why everyone’s just out to make a quick buck.
How businesses are being ripped off by consultants who charge an arm and a leg for their time and deliver very little back in return.
One of the better headlines I spotted [...]
A marketer and blogger I really admire, Mark W. Schaefer, wrote an excellent post about leadership the other day.
In it, he told the story of how he was inspired by George Bergeron, the Group President of one of the companies Mark worked for.
On George’s desk was a sign that had three simple words – “Leaders [...]
Instead of blowing $50,000 on the staff Christmas party, companies offered employees the option of a smaller bash and donated the rest to a local charity.
Instead of sending employees on a team-building exercise to the woods, companies sent them on a team-building exercise to renovate a playground in a run-down area.
Instead of always using interns [...]
How much information is free information?
How much should be guarded and how much should be shared?
If you’re asked by someone, “How do you do this?” or “What methods work for you?”, should there always be an answer?
Say you receive a request from someone asking about some of your business practices or approaches.
Do [...]
There are two basic ways of deciding on a course of action. I call it the Could and Need Effect.
Both similar. Both different. Both entwined. Both separate. But each one defines your success and longevity.
Ask yourself a question and approach it from Could and Need to decide your next step.
This bill could wait until next [...]
There’s an old saying that too many cooks spoil the broth.
This is equally true for businesses, particularly smaller ones.
While it’s essential to grow to continue early success, it’s also important to keep realistic with your aims.
Whether it’s launching new products, starting a PR/marketing/advertising campaign or adding sections to your website, [...]
Conventional wisdom tells us new businesses shouldn’t take risks.
Conventional wisdom tells us to adhere to the Four P’s of Marketing.
Conventional wisdom makes us tell children they should be seen and not heard.
Conventional wisdom tells us not to fix what isn’t broke.
But conventional wisdom also told us that flight was a pipe dream. Conventional wisdom also [...]
