State of Independence

independence

Years ago I worked in retail on both sides. I started out working for an electrical goods chain store, then moved onto a smaller local one. Both jobs were great (at least for me), because they satisfied the tech geek in me. Surrounded by home theater kits and massive TV’s? Sign me up! But as… [Continue Reading]

It’s Always About the Team – Always

cropped-xxPicture-051

To build an empire takes more than one person. It doesn’t matter if you’re a solo entrepreneur, a solo blogger, a solo musician or artist. To truly build an empire takes more than the soloist you may be – it takes a team. From a solo point of view, that can mean a variety of… [Continue Reading]

Change Your Routine Or Be Routinely Ignored

routine

You wake up. You wash or shower. You shave (or not). You brush your teeth. You comb or brush your hair. You get dressed. Have breakfast, drink coffee. You go to work. Safe. Routine. You know what you need to do so well that it becomes automatic. You don’t even need to think about it.… [Continue Reading]

Introducing Social Media to Your Business

Social Media Landscape

Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. Fact – because of this mindset, too many businesses are potentially missing out on extra business that could mean the difference between staying afloat and going under. So why the… [Continue Reading]

Smart Is Not Last Year’s Model

Smart

How smart are you? How do you rack up compared to your peers; your competitors; your parallel people? There’s all sorts of smart, but only one that counts. It’s not high school diploma. It’s not college degree. It’s not university PhD. It’s experiential smart. Your experience. Your knowledge. Your ability to act. Your ability to… [Continue Reading]

Looking After Business and the Real Profit Makers

Business and profits

If I asked you the most important part of your business, what would you say? Marketing? PR? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while… [Continue Reading]

The Could and Need Effect

Could and need

There are two basic ways of deciding on a course of action – the Could and Need Effect. Both similar. Both different. Both entwined. Both separate. But each one defines your success and longevity. Ask yourself a question and approach it from Could and Need to decide your next step. This bill could wait until… [Continue Reading]

Your Target Audience Is NOT Generic

Peas in a pod

There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus. This is usually fostered by fly-by-night consultants and agencies who tap into the fear factor so… [Continue Reading]

Advisory: Google Begins Booting Brands

Google Plus

by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking business and brands to wait until it formalized its business offering. This offering is rumored to include an open API… [Continue Reading]

Why It’s Not Working For You

hungry for success

People are hungry creatures by nature. Hungry to be liked; hungry to be loved; hungry to be respected; hungry to be successful. That’s good. Without hunger, we have no drive. Without drive, we have no goals. Without goals, we have no yardstick to base our success on. And so the circle comes back around. The… [Continue Reading]