Sometimes, in business, we wait for the extraordinary to appear before we make a move.
We wait for that one killer application or solution that will take us from Brand X to Brand Everyone Wants a Piece Of. We close doors on ordinary ideas because only extraordinary will sell.
But what defines ordinary?
Cancer research takes ordinary science [...]
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There’s a fair few blog posts doing the rounds about social media.
How its practitioners are snake-oil salesmen.
Why everyone’s just out to make a quick buck.
How businesses are being ripped off by consultants who charge an arm and a leg for their time and deliver very little back in return.
One of the better headlines I spotted [...]
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