I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missing opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it.
For example – imagine you’re going on a trip. You have to [...]
Conversations in social media for marketing, PR, communications and community
Tag Archive: Business
Collaborative Marketing
Big Business Needs to Think Smaller
Here’s a question for you. If you’re in business, how do you treat your clients?
Or, to look at it another way, how do your clients treat you?
Is it with respect and shared passion for doing the same work, or is it just having a need for each other and no more?
When dealing with a client, do [...]
Why Simple Works – Free Ebook
Sometimes, as marketers and/or business owners, we over-complicate matters and offer so many facts on ideas and products that none of them stick. Sometimes, the simplest of ideas work.
This ebook is a collection of simple ideas that may work for you (they originally appeared on my Posterous account). Enjoy.
(Either click on the image to open, [...]
The HEART of Social Media
Online rules of engagement are changing. Old school business approaches and methods are getting left behind for dynamic new mediums that offer more interaction and less broadcasting. Businesses and industries are realizing it’s no longer possible to simply say what you do – you need to say what you can do as well.
This is the [...]
Listening Posts
When was the last time someone asked you what you want? What you’d prefer to have, over what their perception thinks you’d like to have?
Are you looked after by the services you use on a regular basis? If not, why not – isn’t it about time you were?
I’m a business owner, but I’m also a [...]
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
