When you look at a lot of the talk on the social web around brands, much of it centers on a few core mindsets: Be…
This is a cross post with the Influence Marketing blog.
Since Sam and I announced our book at the end of last year, many people have asked us one primary question about it:
Is it for people looking to increase their social score, or is it something different?
The one sentence answer to that is fairly simple:
This isn’t a book about improving your social score; instead, as you’ll see below, this is a business book around the topic of influence and how it shapes marketing as well as other business verticals.
While today’s influence market is (arguably) led by social scoring platforms, we see things very differently.
With regards the audience best-suited to the book and what it offers, below is the full overview.
Years ago, I led a customer service team for a well-known telecommunications company in the UK. Despite its size, one thing that was always drummed…
If you’re in the business of marketing to different cultures – and, in a way, aren’t we all? – when was the last time you…