Over at his blog yesterday, Chris Brogan wrote about his admiration for Gary Vaynerchuk. The post sparked quite the discussion in the comments, a lot of it about ROI (return on investment). This stemmed from a quip Gary had made to an event attendee who was asking a few times about the ROI of social… [Continue Reading]
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie. When you close a deal, what’s your next step? When you sign the contract, shake the hand and file the paperwork – what comes next? Is there a next? Or simply a next customer? Businesses… [Continue Reading]
Numbers are important, because they give us an idea of how successful something is. Even small numbers can mean a big success. While two might seem a relatively little number in the grand scheme of things, you probably won’t complain too much if your sales team doubles your profits for you. Big numbers are easier.… [Continue Reading]
When we’re working with new clients at Bonsai, one of the first things we ask is how their customer service stands up. It’s crucial to know of any pluses and/or minuses before starting a new campaign. For instance, if a company’s customer service is poor, there could be a very big uphill struggle ahead in… [Continue Reading]
Breaking out on your own is hard. Just ask anyone that runs their own business, and you can pretty much guarantee that the one answer that will be consistent across the board is that it’s hard to be your own boss. No guaranteed pay-check; no water-cooler conversations to split the day up; no big corporate… [Continue Reading]
There’s a lot of talk about relationships in business, and how to make business more human. There’s also a lot of talk about how businesses need to be more like friends, and treat people the way you would your friends if you want to succeed. Add in the view that businesses and their clients should… [Continue Reading]
Being in business for yourself is difficult. Sure, you don’t have to answer to a domineering boss. Nor do you have to venture to a drab office on a biting cold day to be bitch-slapped by that same domineering boss. You’re also in the fortunate position of choosing the people you work with, as opposed… [Continue Reading]
We all know things are tough at the minute. Businesses are laying staff off or closing down altogether, contractors are finding less clients and people are finding it hard to make ends meet. And it’s probably going to get worse before it gets better. So here’s an idea. A call to action, if you like.… [Continue Reading]
When you have a great meal, do you tell your friends about it? When you see a great movie, or hear a great CD, are you someone who recommends it to others? Word of mouth is the most trusted recommendation factor around. We trust our friends, our families, our connections. We’d rather go with their… [Continue Reading]
If I want pizza, I call up and order a pizza. If I want to book a flight, I go online and book my flight. If I want to watch a movie, I’ll download from Netflix and watch it. Easy, huh? So why is it so difficult to do the same when I have a problem… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License