One of the questions that many businesses ask is how they approach corporate social responsibility. This doesn’t just mean donations to local (or national/international) charities; it also starts at home too, and that means with the people around you. However, another way that companies can become more socially responsible is via cause marketing, which is… [Continue Reading]
Fact – 87% of consumers would switch brands to deal with companies associated with good causes. 87%. That’s a whole lot of customers to lose if your business isn’t one that’s involved in good causes, either locally or nationally/internationally. Of course, making sure you support causes the right way is key too – no-one likes… [Continue Reading]
7,941 Subscribers Subscribe
5,590 Fans Like
33,512 Followers Follow
100 Subscribers Subscribe
VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License