Fact – 87% of consumers would switch brands to deal with companies associated with good causes. 87%. That’s a whole lot of customers to lose if your business isn’t one that’s involved in good causes, either locally or nationally/internationally. Of course, making sure you support causes the right way is key too – no-one likes a bandwagon jumper, especially when it comes to helping people. It’s something that coffee company Maxwell House clearly understands with their Brew Some Good initiative….

One of the services we offer at Bonsai Interactive is educating businesses on corporate social responsibility. This doesn’t just mean donations to local (or national/international) charities; it also starts at home too, and that means with the people around you. However, another way that companies can become more socially responsible is via cause marketing, which is becoming a lot more mainstream and visible. Some figures from IAB show why cause marketing is becoming something business can’t ignore any longer: 71%…