There’s a great scene in the movie Jerry Maguire. In it, Tom Cruise’s sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.).
Frustrated by Gooding Jr.’s frosty relationship with the media, Cruise implores, “Help me to help you.” It’s a pivotal moment in the movie for both characters – and it’s one that should be used more in the PR industry.
Although it’s true of many industries, public relations is at [...]