Creatives are often looking for the biggest bang for the buck.
Marketing; PR; advertising; a lot of the time these disciplines share the same questions – what cool way can we get our product in front of someone? How much budget can we allocate to this product launch? What celebrity can we get to promote us? [...]
Conversations in social media for marketing, PR, communications and community
Tag Archive: Communication
All You Need is the Story
See You at TEDx Ottawa on December 6
(From the TEDx Ottawa website): TED is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future.
Past speakers include Bill Clinton, Bill Gates, Jane Goodall, Frank [...]
Investment is Much More Than Just Money
I was speaking to Frank Reed earlier today. Frank’s over in the Raleigh-Durham area of North Carolina, and if you need a smart Internet marketing guy, Frank’s your man. He’s also one of the nicest guys you could meet, so make sure to check him out on Twitter or subscribe to his blog.
We were chatting [...]
Shit is Still Shit No Matter How You Dress It
Okay, that’s a pretty bold title, and it may put some folk off, but sometimes you have no other way of saying something without diluting it.
I was watching a conversation unfold on Twitter the other evening about public relations, and why a lot of the PR industry is in disarray.
While the “bloggers and journalists don’t [...]
Do Not Disturb
Your voicemail is permanently on (or your secretary is diverting calls). Your office is a no-go area except to the limited few. Your cell phone has dedicated ringtones so only three people get through (and they’re all “Yes” people).
You’re permanently in meetings that you’ve arranged that don’t need to happen – the earth won’t fall [...]
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
