Creatives are often looking for the biggest bang for the buck. Marketing; PR; advertising; a lot of the time these disciplines share the same questions – what cool way can we get our product in front of someone? How much budget can we allocate to this product launch? What celebrity can we get to promote… [Continue Reading]
Shit is Still Shit No Matter How You Dress It
Okay, that’s a pretty bold title, and it may put some folk off, but sometimes you have no other way of saying something without diluting it. I was watching a conversation unfold on Twitter the other evening about public relations, and why a lot of the PR industry is in disarray. While the “bloggers and… [Continue Reading]
Do Not Disturb
Your voicemail is permanently on (or your secretary is diverting calls). Your office is a no-go area except to the limited few. Your cell phone has dedicated ringtones so only three people get through (and they’re all “Yes” people). You’re permanently in meetings that you’ve arranged that don’t need to happen – the earth won’t… [Continue Reading]
The Powerful Effect of Simplicity
Last week was a crazy one for me. I’ve just started a big new project (which I’ll be sharing soon) and getting to grips with it has been information overload from day one (although all good fun). Add to that some really bad wisdom tooth pain, a lot of community planning for a special November… [Continue Reading]
Maybe Some Authors Should Do Their Own PR

For some reason, I’ve suddenly started to get a few pitches from PR agencies and companies regarding business and marketing books. I’m not sure if that’s a good thing or a bad thing, but as I like to read I’ll take it as a nice bonus. Going through the pitches, though, I’m beginning to wonder… [Continue Reading]
Community Spirit: The Book (and How To Be a Part of It)
If you’re a regular reader of this blog, you’ll know that one of the key mantras behind it is community spirit. From open comments policy to guest posts and interviews, I want you to be as big a part of it as possible. A home from home, if you like. It’s now time to take… [Continue Reading]




