Creatives are often looking for the biggest bang for the buck.
Marketing; PR; advertising; a lot of the time these disciplines share the same questions – what cool way can we get our product in front of someone? How much budget can we allocate to this product launch? What celebrity can we get to promote us? [...]
Tag Archive: Communication
All You Need is the Story
See You at TEDx Ottawa on December 6
(From the TEDx Ottawa website): TED is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future.
Past speakers include Bill Clinton, Bill Gates, Jane Goodall, Frank [...]
Investment is Much More Than Just Money
I was speaking to Frank Reed earlier today. Frank’s over in the Raleigh-Durham area of North Carolina, and if you need a smart Internet marketing guy, Frank’s your man. He’s also one of the nicest guys you could meet, so make sure to check him out on Twitter or subscribe to his blog.
We were chatting [...]
Shit is Still Shit No Matter How You Dress It
Okay, that’s a pretty bold title, and it may put some folk off, but sometimes you have no other way of saying something without diluting it.
I was watching a conversation unfold on Twitter the other evening about public relations, and why a lot of the PR industry is in disarray.
While the “bloggers and journalists don’t [...]
Do Not Disturb
Your voicemail is permanently on (or your secretary is diverting calls). Your office is a no-go area except to the limited few. Your cell phone has dedicated ringtones so only three people get through (and they’re all “Yes” people).
You’re permanently in meetings that you’ve arranged that don’t need to happen – the earth won’t fall [...]
Get the Gist About Your Most Important Contacts
For anyone that struggles with managing contacts, new online service Gist may be just the thing you’ve been looking for.
Working out of Seattle, Gist is a new start-up that takes the hassle out of connecting your online dots. It collates all your contacts – email, Twitter, Facebook, LinkedIn and more – into an easy-to-manage web portal [...]
The Powerful Effect of Simplicity
Last week was a crazy one for me. I’ve just started a big new project (which I’ll be sharing soon) and getting to grips with it has been information overload from day one (although all good fun).
Add to that some really bad wisdom tooth pain, a lot of community planning for a special November 12for12k [...]
Maybe Some Authors Should Do Their Own PR
For some reason, I’ve suddenly started to get a few pitches from PR agencies and companies regarding business and marketing books. I’m not sure if that’s a good thing or a bad thing, but as I like to read I’ll take it as a nice bonus.
Going through the pitches, though, I’m beginning to wonder if [...]
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All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License.
