Social Networking is a phenomenon that has gained incredible strength and continues to flourish. It has baffled advertisers and businesses as the next generation of marketing is trying to learn how to tap into users in this space.
A significant shift has resulted where marketers realize that traditional advertising on the web is slowly becoming obsolete, and appealing [...]
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But… but… blogger outreach doesn’t work anymore, right?
Actually, like most things in life, it depends on how you do it. The landscape for social media and blogging is constantly changing, and most bloggers with any sort of clout have received a mass email or press release that was completely off topic.
It doesn’t have to be that way though. Here’s the six step process I use for blogger outreach, that gives me astronomically higher success than most outreaches that PR firms will run for you. You can get great blogger outreach results (I’ll share mine at the end) in 3 months or less using these steps:
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