Conventional wisdom tells us new businesses shouldn’t take risks.
Conventional wisdom tells us to adhere to the Four P’s of Marketing.
Conventional wisdom makes us tell children they should be seen and not heard.
Conventional wisdom tells us not to fix what isn’t broke.
But conventional wisdom also told us that flight was a pipe dream. Conventional wisdom also told us the earth was flat. Conventional wisdom has led us into wars based on lies.
Conventional wisdom is fine. But unconventional wisdom? That’s where the [...]