If you’ve been watching the social stream the past week or so, you’ll have seen a slew of examples where a company has received a bit of a black eye in social media. From social media darlings JetBlue to Air Canada and the Washington Metropolitan Area Transit Authority, it’s been a bit of a wake-up call for businesses that may have avoided social smackdowns so far. And these are just the tip of the iceberg – Valeria Maltoni has a…