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Incremental Marketing, Pizzaville Style

My wife and I ordered pizza delivery at the weekend from Pizzaville, one of the leading pizza fast-food franchises across Ontario, Canada.
When our order arrived, we noticed we got a free pack of playing cards. While at first this seemed an odd choice, thinking about it sees it make more sense.
Consider some of the most popular connections to pizza delivery – watching DVD’s, playing videogames and playing cards with your buddies. Now think about that tie-in again – “thanks for [...]