Here’s a question for you. If you’re in business, how do you treat your clients?
Or, to look at it another way, how do your clients treat you?
Is it with respect and shared passion for doing the same work, or is it just having a need for each other and no more?
When dealing with a client, do [...]
Conversations in social media for marketing, PR, communications and community
Tag Archive: Customer service
Big Business Needs to Think Smaller
Why AT&T Isn’t Always the Big Bad Wolf
If my friends are correct, I’m pretty fortunate that I don’t live in the U.S., have an iPhone and AT&T as my carrier. When I speak to people like Tim Jahn and Michael Schechter, they mention the crappy coverage and dropped calls they have to suffer on Apple’s baby thanks to the AT&T network, even though [...]
Everyone is a Customer
One of the things we’re always advised to be wary of is that social media puts us in the spotlight 24/7. As businesses, we need to be focused on our customers and their needs, and as customers we now have an “in” to the businesses that provide us our goods and services.
This have been a [...]
Are You Abusing Your Social Media Voice?
We’re told (and tell our clients) that one of the key benefits of social media is that it’s allowing a channel to be opened between customers and business, and vice versa. But is this new openness simply leading to abuse of the system?
Are people now using this new voice they have to bypass proper channels [...]
PR, Marketing, Advertising, Sales – It’s All Irrelevant
If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales?
Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while [...]
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
