Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more. It’s a little later today due to technical issues with my web host, so my apologies for that. Today’s question is from Kevin Murray, who runs a family driven online marketing company over at WorkWithTheMurrays.com. Kevin asks: “Other than running a sweepstakes or contest, what real campaign or Social Media Strategy can be run to promote not…

When we’re working with new clients at Bonsai, one of the first things we ask is how their customer service stands up. It’s crucial to know of any pluses and/or minuses before starting a new campaign. For instance, if a company’s customer service is poor, there could be a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of you, it’s an extra piece of firepower that can be used in getting…

If I want pizza, I call up and order a pizza. If I want to book a flight, I go online and book my flight. If I want to watch a movie, I’ll download from Netflix and watch it. Easy, huh? So why is it so difficult to do the same when I have a problem and need customer service? If I call my cable service provider, or bank, or insurance company, I don’t want to be sat there pressing buttons…

I was scanning Twitter today when I saw this tweet from Frank Eliason, who’s the Senior Director for Comcast’s National Customer Service: “Is there any other perspective than the Customer Perspective in Social Media?” It was in response to a statement from Andrew Mueller regarding social media’s role in business. Andrew viewed social media as an overall tactic that includes the customer; Frank sees it as starting with the customer. While there’s no denying that customers play a huge role…

Instant coffee is fast. Instant coffee offers the quick solution you need at that time. Instant coffee keeps you satisfied until you can get to the gourmet roast or Colombian dark coffee from your favourite bean. As customers, we love full bean flavour but we don’t always need that – sometimes all we need to keep us happy is some instant coffee. How’s your business at serving coffee?