Tag Archive: effective social media

Response to Barbara Talisman’s Misinformed 12for12k Post

This is in response to a blog post over at Barbara Talisman’s blog, where she makes various disparaging remarks (and, at times, low blows) about the 12for12k Challenge. I’m posting here since Barbara has comment moderation switched on at hers.
Hi there Barbara,
I thought I recognized the name and company – you contacted me earlier [...]

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It’s Good to Say No

Image by luc legay via Flickr

If you’re a business owner, do you have a social media presence yet? Set up your Twitter account, added a shiny new company blog and joined Facebook? How about a Squidoo page or a Ning community? Networking on LinkedIn? Got them all on your checklist? No?
GOOD.
Despite what you might hear, [...]

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Milk Cartons and Plastic Ninjas

The amount of businesses that still aren’t utilizing social media isn’t getting any smaller. Despite case studies and figures showing that social media continues to force its way into the mainstream as an extremely effective tool for connections and expanding your networks. Yet are the businesses to blame, or does the real fault lie with those who are the loudest supporters of social media?

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How Do You Boil Your Social Media Egg?

If you’re wondering what you want from social media, you could always think of how you like your eggs boiled. There are two trains of thought when it comes to boiling an egg – soft or hard boiled. This pretty much equates to delving into social media – gently or full-on. So, how do you boil your eggs?

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Introducing Social Media to Your Business

As social media continues to connect millions of people worldwide, too many businesses are still missing out. Whether it’s by using social media ineffectively, or not having a social media presence at all, there are a lot of potential customers being missed in this medium. Why is this, though? Is it simple misunderstanding of the medium, or is there another reason many CEO’s are reluctant to dip their toe in the social media marketplace? After all, social media doesn’t have to be difficult to understand – does it?

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The Kindergarten Approach to Social Media

Despite all the benefits and tools that social media can offer – for personal, professional and commercial needs – there’s still a lot of uncertainty about the medium. Confusion about what social media is; what it can offer; and what sites and applications to use. Yet if you really break it down, social media is no different from your time at kindergarten – here’s why.

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The Growing Elitism of Social Media

Social media and Twitter go hand-in-hand as two of the leading lights in the world of Web 2.0. Both offer excellent opportunities to build relationships, share advice and help bring the online world together in a way that many non-users could fail to grasp. Lately, however, there’s been a growing trend of “me too” malaise creeping in. Is this the start of the social aspect of social media taking a downward turn?

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Social Media is Social – So Why Closed Comments?

One of the many benefits of social media is the way it encourages interaction, both on a personal and a business level. From building an online identity to offering/receiving expert knowledge and support, there’s no doubting that social media offers a medium for growth and community previously unseen. So why would proponents of social media make their blogs or websites anything but social?

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