But I’m not so sure. Yes, adapt and combine the new tools and mediums available to you. But to say that mainstream media is dead on its feet seems to be a bit of a push, particularly when many average consumers aren’t even aware of social media in its many shapes and sizes.

Emphasizing this point is Evian’s new video advertising campaign. Playing up to the mineral water producer’s Live Young tagline, Evian are currently running a set of commercials featuring babies. But these are no normal, “Aww, look at the cute baby” videos.

Instead, they’re smart, funny and hip in a way that many people would say traditional advertiser’s have forgotten how to be. Not to mention an excellent reminder that traditional media still does many things better than social media.

What do you think about the ads? Does entertaining make you more or less likely to buy from a company? What other companies are using combined advertising as well as Evian?

(Thanks to Wicked Lil Pixie for the heads up on the videos).

Evian Shows Traditional Media and Advertising Far From Dead originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.