Whether it’s new privacy features gone mad, or redesigns to the site itself, Facebook always seems to divide its userbase between happy, non-chalant and hate. Now a new feature for Facebook Page admins – Getting Started – seems to be getting more criticism than praise.

I only noticed it when I jumped on to design the new Bonsai Interactive Facebook Page. Instead of the normal tabs along the menu like Wall, Info and Photos, there was also a new tab called Getting Started.

As it suggests, it offered some tips on how to set your Facebook Page up. Great – anything that helps new Page users get the best from their Page has to be great, right?

Hey, it’s Facebook – so, no, is the short answer.

Since I already know how to set a Page up, I went to hide the tab. And found that I couldn’t. There was no way for me to drag it into non-displayed tabs, nor was there an option for me to delete the tab either.

In fact, the only way I could get rid of the damn thing was to link my Twitter account to the Page, as well as my mobile phone.

Riiiiiight…

The social side of me wants to think that this is just a way to connect your accounts together and make it easy to populate your Facebook Page from either Twitter or your mobile phone.

The cynical side of me sees it as another way for Facebook to have more information about you, and then possibly open up that information (purposely or not) to mobile ad companies and Twitter spammers.

I opened up a Help Ticket on Facebook last Thursday, asking how to remove. As of writing this post, no-one from Facebook has actually answered.

But there are plenty of other frustrated users complaining about this “helpful” addition.

Like I say, I can see the benefit of having a Getting Started tab, especially for new Page users. But not having a way to delete or remove it manually, while it takes up a tab that could be used for something more beneficial to the Page, seems kinda lame to me (I had to link my Twitter and mobile accounts and then remove access to get rid of the tab).

What’s your take on it? Have you seen this new feature yet, and is it useful or just another Facebook faux pas?

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Yes, my blog is my home space, and then there’s also Twitter, LinkedIn, YouTube and other social profiles where we can connect. But not everyone likes reading blogs; not everyone’s on Twitter; some folks don’t like to get too involved with LinkedIn, and so on. So, making an outpost available where you’re most comfortable was a no-brainer.

So far, it seems to have worked pretty well. There’s a good mix of extended blog posts, shared resources, exclusives and connections, as well as folks that add comments or make suggestions of their own about resources that may be interesting to those that like my page. And I can’t ask for much more than that.

However, it’s always cool to see how anything we do online is perceived. After all, if we’re not measuring (or at least evaluating) our progress, how can we see where we’re going wrong and correct, or what we’re doing right and build upon?

That’s why something like Vitrue’s Social Brand Evaluator is so interesting.

At its heart, the evaluator is a simple method to see how your Facebook page rates for interaction, social value, and the potential for future marketing or monetary worth.

It also highlights some of the best practices for growing your page, as well as give you a breakdown of page value history (so if you’ve had your page a while, you can see if you’re going in the right direction or not).

While it’s not a direct replacement for proper metrics and measurement, it is a solid enough little app that can show you how you compare to others in your niche or industry. So if there’s someone you really admire, then Vitrue’s evaluator will let you see where you need to be headed to get closer to that page’s social value.

The main problem with it as it currently stands is that it doesn’t really tell you what these figures mean. For example, what does the Annual Page Value indicate – what the page is worth to advertisers, or how much you have the potential to make with offers to those that like your page?

The same goes with the Earned Media Value slider – again, is this for advertisers, page owners, a mix of both or none of the above? A little more clarification on the evaluator would be really useful (though maybe Vitrue is saving that for paid client work instead).

Either way, it’s a decent look at how your Facebook page is being used and viewed, and that’s always useful.

Here’s my social value. If you have a Facebook page, check out the evaluator for yourself and see where you currently sit and where you could either change or improve interactions. And I’d love to hear what you think of the tool and its use.

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It doesn’t matter if you’re a small-to-medium business or a large conglomerate – Facebook should definitely be in your marketing arsenal.

To help you find some of the ways you can start to use Facebook to market your business, I’ve put together a free 33-page ebook that looks at some of the ways you can utilize Facebook for your business needs.

Looking at Pages, Ads, Search, Apps, Insights, Groups and Facebook Marketing Solutions, 7 Ways to Market Your Business on Facebook is meant as a quick reference guide or jumping-off point. How you use the information (and some of the case studies and examples within) will be determined by your needs and manpower/bandwidth.

Here’s the thing, though. As I wrote recently, I’m looking to offer platform-specific content as a way to offer value to connections on their preferred platform of choice, whether it’s this blog, Twitter, LinkedIn or, as in this case, Facebook.

So, you can only access the ebook via my Facebook Page. Since the content is Facebook-specific, I thought it’d be a nice way to connect the platform and users. It’s also a social experiment – I’m curious as to how platform-specific content sharing will be viewed.

Therefore, if you do download and wish to share via Twitter, email, etc, I’d be really grateful if you directed folks you may think would enjoy the ebook to the same download method as you had. I can’t make you, obviously, and I don’t want to be seen as a mean uncle, but it’d be really interesting to see how a Facebook-only share compares to a blog-wide share. Sound fair?

Anyhoo… if you’d like to check out the free 7 Ways to Market Your Business on Facebook ebook, head on over to my Facebook Page and click on the Free Ebook tab. If you’re already a “Liker”, you’ll see the download link. If not… well, there’s a little bit of black magic you need to go through first…

Hope you enjoy, and would love to know your feedback on both the ebook and the platform-specific content sharing approach. Cheers!

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Why does a Facebook update affect you if you’re on Twitter, or writing on your blog? Think of your Status Update box. Many users of both Facebook and Twitter have their accounts synced, so when you post on Twitter it goes to your status box (or main feed). The same for blog posts – a lot of bloggers auto-update their Facebook status with their latest post.

Now, however, if that tweet or post includes an advertisement from the likes of Sponsored Tweets, or a paid review from a company like IZEA and other paid blogging services, Facebook would be in their rights to see that as part of their “unauthorized commercial communications”. This could, in return, see your Facebook account closed or deleted.

Of course, the easy thing to do would be for IZEA and other companies to talk to Facebook. Or, for people to stop syncing accounts and blogs (Twitter updates is something a lot of “just Facebook users” have already complained about). The question is, will people want to change their current set-up?

What’s your take? Do you sync accounts? Will this make you change or will you keep posting regardless? Or should advertising companies be the ones taking the proactive approach to work to a solution?

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He’s passionate about new technology and social media/networking and what it can do for you, personally and professionally.

Justin is also running for Mayor of Santa Barbara in the upcoming November 3 election. He’s using these social tools – Facebook especially – to help spread his political message, as well as his philanthropical one (Justin’s campaign message is “Humanitarian first, politician second”).

It seems a natural thing to do, when you see how much social media and online networks helped the Obama presidential campaign.

And it would be – if Justin wasn’t the victim of a cyber criminal who has stolen his identity on Facebook. Not just the fake account “fun” that Twitter suffers from – Justin’s legitimate Facebook account has been closed due to the actions of the cyber criminal.

Here are just some of the events so far:

• Justin’s original Facebook profile cloned.
• Account starts sending weird spam to friends and supporters.
• Account starts to get flagged by cyber criminal so people believe real Justin is impostor.
• Legitimate Facebook account deleted.
• Spam attacks start on Justin’s Facebook political page.
• Calls Facebook Palo Alto office and is advised to speak to cyber crimes division.
• Files police report.

Justin’s tried talking to the person behind these attacks. The responses from the fake Justin Michael account show that the hacker isn’t too bothered about the legal ramifications. He’ll simply keep changing IP addresses each time the one he’s using is tracked.

The reasons behind the attacks aren’t clear. Justin suspects who the cyber criminal is. Maybe it’s politically charged? In one of the message exchanges on Facebook, Justin is advised that if he removes his Internet presence (MySpace, Twitter, Facebook) and reverts to traditional campaigning, his harasser will remove the fake accounts.

Whatever the reasoning, it’s another sad example of how vulnerable our identities are on social networks. It’s too easy to set up an account and impersonate a person or business. All that’s needed is a basic email account and some knowledge of the person or brand involved.

Sure, there are ways that you can protect yourself – brand monitoring, alerts and observant friends and colleagues being just some of the methods. But these will only alert you after the event. By then, the damage can be irreparable.

What about the social networks in question? Can they be more stringent in their account activation process? Possibly. But how do you know the initial account isn’t fake to begin with? And that you’re subsequently blocking the real person or brand from coming on to your network to try and limit damage control?

Sadly, there doesn’t seem to be any immediate and easy answers. For social networks. For cyber crime. For people like Justin Michael. For you, for me.

Social networking is the ultimate connection platform. The question is, are people connecting with you or someone else?

• Note: With the political background and November dateline in mind, I asked Justin if this was simply a clever PR stunt to raise awareness for his campaign. He swears it is not.
• Update July 18 – Following Katie’s comment below, this blog piece may offer some insight into reasons behind the Facebook fake account(s).
  

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Yesterday on Twitter I made the comment that communication + unity = community. A simple play on words, it seemed to hit the target with a lot of people. This guest post from Cathy Browne, a Canadian PR professional currently based in the US, takes that sentiment further and looks at how we can all help our local communities.

It’s Martin Luther King Day here in the US, and President-Elect Obama has urged us all to honor Dr. King’s memory by performing good works for others. People all over the country have responded, and I’m thrilled so many have answered the call.

Today got me thinking how, as PR professionals, we can lend a hand every day, right in our own neighborhoods. In this brutal economy, local independent businesses from restaurants to dry cleaners have been suffering for months and will face even tougher times as the year wears on. It’s already happening to my favorite eatery, a Moroccan restaurant called Casablanca which boasts great food and a hard-working, caring owner/chef.

I’ve been doing what I can for them, and pass along some tips that might help a small business in your area:

• If you value a service, and want to see them succeed, get to know the owners. Talk about the challenges they face.

• Offer to take a look at their web site, and give them some suggestions on how they can improve the site to increase traffic. (Often it can be as simple as cleaning up typos, or suggesting they insert photos or a video clip.)

• Suggest they give incentives for repeat customers in the form of a VIP discount.

• Discuss how they can increase traffic on slow days – with promotions such as “15% Off Wednesdays”.

• Help them design simple, inexpensive flyers to promote their business.

• Spread the word on community sites like Facebook, Twitter, Yelp, Chowhound and Open Table to let others know why you are a fan.

We have so much knowledge.  Let’s give back to the people in our own backyards.

• A graduate of Canada’s prestigious McGill University, Cathy Browne is a PR professional with more than 20 years high tech public relations expertise. She has worked with more than 100 companies in Canada and the US, including Lotus, Sun Microsystems, KPMG and Deloitte Touche. She embraces social media as an invaluable PR tool and a critical component of any successful communications program. To learn more about Cathy, please visit her LinkedIn profile or connect with her on Twitter.

If you enjoyed this post, please consider leaving a comment and subscribe to my RSS feed or via email to ensure you can enjoy the latest post(s).

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My good friend Susan Murphy wrote an interesting post yesterday, about how small towns are social networks. She points out that small towns have led the way for years when it comes to networking and seeing social leaders rise to the top. It’s a really good read and I highly recommend it.

It reminded me of something I’ve been thinking of for a while – how to involve the offline community more with the online one. While the likes of Twitter, Friendfeed and other social media tools are in the ascendancy, they’re still only used by a relatively small number of users, personal and professional.

So how do we change this?

How about we offer real-world and relevant use to offline communities so the online ones would experience growth and understanding? If we gave examples – workable examples – and led the way in showing users how to benefit from these self-same examples?

A conversation I had with my friend and PR person extraordinaire Lizz Harmon led me to think that this can be easier than many might think.

Imagine for a minute that you’re looking to travel somewhere for your vacation. Generally, you go by what the travel agent tells you. Now, unless you’re one of the very few lucky ones who’ve had great travel agents, the information you receive often doesn’t tell the whole story. Unfinished hotels, work sites just off the beach, sewer problems – and that’s just the good stuff.

I don’t blame the travel agent completely – after all, their job is to sell you a vacation and that’s where they make their money. I just wish for a little more honesty.

Now, imagine if you’re the same person looking to go on vacation and you get your information from a town or city’s Tourist Information Bureau – but via Twitter. Customer service representatives cover the account 24/7 and are able to answer any questions you might have. They’re not on commission so there’s no need for any imaginative descriptions.

They give you up-to-date information on places to stay and visit, local events and much more. By interacting with the future visitor, the tourist information office is doing everything right when it comes to placing its town or city in a positive light. And for small towns, it lets them keep up with their city equivalents and encourages tourism into their little part of the world.

Why stop there? Why not have councillors or Chambers of Commerce online and answering concerned citizens or incoming businesses respectively? Restaurants or movie theaters could offer discounts and incentives to anyone that brings in a printed deal from Twitter, Facebook or similar.

There’s a multitude of ways that businesses in particular can encourage the online and offline communities to come together. Our job is to help them get there. Who would you want to see online and what services would you use?

If you enjoyed this post, please consider leaving a comment and subscribe to my RSS feed or via email to ensure you can enjoy the latest post(s).

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This is a guest post from social media consultant Jacob Morgan.

The best way to get involved in social media can be summed up in one word – act. Spending 6 months researching and planning your social media campaign is not the best thing to do. Now I’m not saying don’t have a plan – I’m saying have a plan that you can put together and act on quickly and effectively and make it actionable sooner rather than later.

It’s always a good idea to start listening and getting a feel for your landscape and surroundings, I consider this a part of acting as it involves engaging in the social media space. Every day you spend “planning” is a day where you are potentially missing hundreds or thousands of conversations/relationships that you could be engaging in.

You have to remember that social media is very dynamic.

• New tools emerge daily
• Your competition isn’t going to sit still
• Brand/company sentiments can change rapidly
• You are going to miss out on the conversations that are going on now if you wait
• Part of succeeding in social media is about trying new things, it won’t be “perfect”
• There is no formula for success

Your plan is most likely going to change once you actually engage in social media and begin interacting with your users and customers. In fact, your users and customers SHOULD dictate some of your plan; they will tell you what they want, how to build it, who they want to talk to, and what they expect (among other things).

The best thing to do is start small (even while you are still formulating and constructing your plan) because at least you can begin engaging in conversations and building relationships. For example, you may want to create a Twitter account for a customer service representative that can monitor conversations and engage in them. Maybe you want to create a customer facing blog that the company can use to provide some unique company or industry information.

While these conversations and relationships are building you can think of larger more strategic ways to engage with your users, i.e. building microsites, creating your own social network, promoting products/services via social media channels, etc.

Creating a plan is good – acting is better.

• Jacob Morgan is a social media marketing consultant and runs a team of Technical SEO’s. Jacob has founded a start-up in the social media space and has worked with brands such as Adobe, Conde Nast, Sandisk and Salesforce. He is an avid and passionate blogger on all things social media and marketing related. He also loves meeting and building relationships with people so say hello and let him know if he can help you! You can connect with Jacob on:
  Twitter
  Facebook
  LinkedIn

If you enjoyed this post, please consider leaving a comment and subscribe to my RSS feed or via email to ensure you can enjoy the latest post(s).

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(And you thought that stopped at high school.)

But you know, as fast as the world is and as unfair as it can be, we can still make it better in our own little ways. Nothing mind-breaking; nothing rocket science in nature. For example, this morning on Twitter I suggested this:

“Look at the first person in your Twitter stream and Direct Message them to say thank you for being a friend.”

Simple, easy and maybe just offering a little fun into our lives and the people around us. What was really nice to see was that people picked up on it.

If we can pick up on something as simple as this with people we may never have met physically, shouldn’t it be just as easy to do so with those we know? So let’s try it.

Look at the last “proper” email you received, reply to that person and say, “Thank you for being a friend.”

Look at the first name in your phonebook and call them to say, “Thank you for being a friend.”

Look at the first person on your Facebook friend list and say, “Thank you for being a friend.”

It’s easy to do. It doesn’t take much. Yet in a world that does its best to put us down at times, it can brighten up a whole day. And just so you know?

Thank YOU for being a friend.

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(Just goes to show how brilliant Amber is even when she’s not trying to be).

Such an innocuous collection of short sentences, yet sentences that have relevance in everything we do. We’re always battling some kind of balancing act – finances versus wants/needs, further education versus joining the workforce, overtime at work versus time with our families.

Sometimes we make the right decisions, sometimes we don’t.

This is just as true with our online personas, and how we portray ourselves in our interaction with others. Whether it’s on Twitter, via our blog, on Facebook or otherwise, what we do and say defines us. Sure, we want to share a bit of ourself and show people we’re worth knowing – that’s only human.

But getting the balance right is a precarious thing.

Broadcast too much and your worth diminishes. Converse too little and people forget about you. Getting the mix right is tough; presuming you have it right isn’t a guarantee that you have.

Someone else I respect greatly said something to me that complements Amber’s statement perfectly. Chris Brogan said, “People bring their auto-biography with them to every conversation.”

I guess the trick is making sure people want to read it.

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