So much talk in social media circles lately has been about how businesses can measure ROI, or Return on Investment. CEO’s want to know how they can profit from the likes of Twitter, Facebook and other social media sites and networks. Yet what if they’re looking at the wrong kind of ROI completely?

One of social media’s defining messages is that it’s all about the sharing – helping each other become better at what we do by being selfless and looking out for each other. But does this message transfer itself to the real world? This weekend’s tragic Black Friday events suggest this may not be the case. Are we really losing our sense of worth?

This is a guest post from my wife Jacki. I thought it’d be interesting to get the views of someone who has no real interest in social media and let them explain why. And one thing I love about Jacki is her no-nonsense approach to everything. To learn more or connect with Jacki, please visit her blog Just Kickin’ It.

I was recently asked my views on social media and all the glorious tools therein. Truthfully, my mind went blank. I [...]

If you’re wondering what you want from social media, you could always think of how you like your eggs boiled. There are two trains of thought when it comes to boiling an egg – soft or hard boiled. This pretty much equates to delving into social media – gently or full-on. So, how do you boil your eggs?