Like any of the best innovations in life, social media doesn’t stand still. Constantly evolving, always re-inventing itself to meet new challenges and overcome new detractors. If you’re not careful, you can miss a lot of what’s going on. Like making new friends and acknowledging the fact, for example. I’m guilty of that, I’m sorry to say – although in my defense, it’s not because I’m deliberately being a selfish jerk! Anyone that knows me would say I’m a reasonably…