How are you trying to create competitive advantage for you and your company?
More advertising?
More time on the social web?
Work longer hours?
Cutting costs?
All of these tactics can provide short-term gains … but they’re not really strategic. Your competitors are probably trying to do the same thing, aren’t they? So if they are, how is this going [...]
This is a guest post from Christina Klenotic. Christina is a vice president at Dix & Eaton who specializes in digital communications, media relations and guerrilla marketing. You can visit Christina on Twitter or visit her on her blog, Beyond Social.
It’s been just over 30 days since Mom Dot launched its PR Blackout [...]
This is a guest post from John Haydon. John is a guy of many talents. He’s a teacher, a learner, a singer, a comedian with a very dry wit and one of the nicest guys you could meet.
He’s also a damn fine blogger and the Blogger Outreach partner for 12for12k. I’m delighted to have [...]
Recently I enjoyed a great conversation with Tom Cunniff on Twitter. It revolved around social media definitions and how brands and voices could be heard across the sphere. I was so intrigued by Tom’s views I asked if he’d guest here. I’m thankful he said yes.
People talk about Social Media as if it’s one [...]
