This is a guest post from Lisa Petrilli. I just spent two full days in a phenomenal leadership simulation program entitled, “Magnetic Leadership” that was conceived, created and offered by Profitability Business Simulations. I had the privilege of playing the role of the customer throughout the simulation, and then coaching the teams and their leaders after each simulation round was completed. During each round, one person on each team was appointed “CEO” and was responsible for determining the overall direction…

How are you trying to create competitive advantage for you and your company? More advertising? More time on the social web? Work longer hours? Cutting costs? All of these tactics can provide short-term gains … but they’re not really strategic. Your competitors are probably trying to do the same thing, aren’t they?  So if they are, how is this going to create ADVANTAGE for YOU?  There is only one way to create competitive advantage in the long-term: Listen to your…

This is a guest post from Christina Klenotic. Christina is a vice president at Dix & Eaton who specializes in digital communications, media relations and guerrilla marketing. You can visit Christina on Twitter or visit her on her blog, Beyond Social. It’s been just over 30 days since Mom Dot launched its PR Blackout Challenge. The controversy was covered by a number of bloggers and mainstream media, including Danny Brown, Dave Fleet, Newsweek and PBS. So what have we learned?…

This is a guest post from John Haydon. John is a guy of many talents. He’s a teacher, a learner, a singer, a comedian with a very dry wit and one of the nicest guys you could meet. He’s also a damn fine blogger and the Blogger Outreach partner for 12for12k. I’m delighted to have John here today. An ancient Buddhist parable involves a young Zen monk asking his teacher about the difference between Heaven and Hell. His teacher replies,…

Recently I enjoyed  a great conversation with Tom Cunniff on Twitter. It revolved around social media definitions and how brands and voices could be heard across the sphere. I was so intrigued by Tom’s views I asked if he’d guest here. I’m thankful he said yes. People talk about Social Media as if it’s one thing. This is the source of a lot of “you-just-don’t-get-it” arguments online: people fight holy wars to defend their “it” vs. someone else’s “it” and…