This is a guest post by Bruce Aristeo. It was late, and after a long day I stretched out my arms, took a deep breath, and let out a huge sigh. My hands reached out and I began clicking, swiping, and typing as my shoulders curled inward around my chest as if humped over in pain. My eyes were focusing and scanning the screen, my receptors acting as the light on a copy machine, pin-pointing each pixel and assigning the…

This is a guest post by Marjorie Clayman. A few years back, Yoko Ono released a comprehensive anthology of tapes that John Lennon had left behind. It’s a treasure trove of songs, some that you would know right away and others that he hadn’t yet gotten finished. One of the latter is a song with the blog title as the chorus. It is, of course, acerbic and hilarious, as one might expect from John Lennon. This song popped into my…

This is a guest post by Marcus Sheridan. I’m going to sound like the most conceited jerk in the world for a few sentences here….but bear with me. Over the past few years I’ve probably sold more swimming pools than any single person in the country. My company, which happens to be one of the country’s top fiberglass pool installers, has done quite well during this time period and I’ve been the driving force at the kitchen table, helping hundreds…

This is a guest post by Nancy Davis. How many times have you stumbled across a blog and felt that something is missing? They have great content. They even have a really cool photo to draw your eye in. The text is large enough to read easily. The blogger kindly responds to your comment, yet you never go back. Why? I hate to tell you this – you leave me cold. I read your post with excited eyes, but you…

This is a guest post by Eugene Farber. “How do you measure the ROI of your social media efforts?” It’s a question being discussed ad nauseum of late, and rightfully so. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am, I decided to figure out how to measure the ROI of social media once and for all. The quick answer is there is no answer!…

This is a guest post by Niall Harbison. The media landscape is changing right in front of our eyes – we have moved from a world where large organizations controlled the media we consumed to a more democratic time where everybody has a voice. Because of the huge shifts in technology, anybody can start their own media empire with a small amount of money, lots of drive and a creative mind. Two of the biggest examples are Techcrunch and Mashable…

This is a guest post by Howie Goldfarb. But he also invited me to guest post for which I am flattered and honored. Not sure which I feel more honored and flattered about. Obviously Danny doesn’t care if you like him because he invited me to write this post! So, this is for you: Do not follow, read, attend webinars, or conferences by ‘A-Listers’ if you want to learn how to market products, services, or brands.  There – I said…

This is a guest post by Bill Dorman. Okay, I was going to jokingly say Michelangelo must have had me in mind when he sculpted this; but then that might imply I’m old and my FedEx package could have been sent via regular mail instead of shipped. Now we wouldn’t want that as a persona, would we? Throughout your life, somebody somewhere is always looking up to you; and sometimes it can create lofty expectations. Do you want to be there?…

This is a guest post by Dino Dogan. Californication is a Showtime series starring David Duchovny, aka Fox Mulder, of the X Files fame. And I’m a huge fan. One of the major plots revolves around David’s character, Hank Moody, inadvertently copulating with a very mature looking 17 year old daughter of Hank’s former wife’s boyfriend. Wow that sounds complicated. Anyways… During the act, right at the climax, the young lady takes it upon her self to punch Hank, closed…

This is a guest post by Danny Iny. Have you heard of comment trading communities? It’s a new fad that seems to be sweeping the blogosphere (or at least a few corners of it). Basically, the idea is that a bunch of people get together and agree to comment on all of each others’ posts. Some bloggers are experimenting with the idea, some love it, and others hate it. I’ve been thinking about this a lot lately. A short while…