Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?

headerPR

This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who are as comfortable writing magazine articles as… [Continue Reading]

A Lesson In Smelling Roses At The Speed Of Social Media

Lightspeed

This is a guest post by Bruce Aristeo. It was late, and after a long day I stretched out my arms, took a deep breath, and let out a huge sigh. My hands reached out and I began clicking, swiping, and typing as my shoulders curled inward around my chest as if humped over in… [Continue Reading]

Serve Yourself. Ain’t Nobody Gonna Do For You

Serve yourself

This is a guest post by Marjorie Clayman. A few years back, Yoko Ono released a comprehensive anthology of tapes that John Lennon had left behind. It’s a treasure trove of songs, some that you would know right away and others that he hadn’t yet gotten finished. One of the latter is a song with… [Continue Reading]

Stop Kidding Yourself, You’re VERY Replaceable

Goodbye

This is a guest post by Marcus Sheridan. I’m going to sound like the most conceited jerk in the world for a few sentences here….but bear with me. Over the past few years I’ve probably sold more swimming pools than any single person in the country. My company, which happens to be one of the… [Continue Reading]

Bloggers Do It With Feeling

Feelings

This is a guest post by Nancy Davis. How many times have you stumbled across a blog and felt that something is missing? They have great content. They even have a really cool photo to draw your eye in. The text is large enough to read easily. The blogger kindly responds to your comment, yet… [Continue Reading]

How to REALLY Measure the ROI of Social Media

Social media ROI

This is a guest post by Eugene Farber. “How do you measure the ROI of your social media efforts?” It’s a question being discussed ad nauseum of late, and rightfully so. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am,… [Continue Reading]

How to Build a Media Empire From Your Bedroom With Just a Laptop

Building an empire

This is a guest post by Niall Harbison. The media landscape is changing right in front of our eyes – we have moved from a world where large organizations controlled the media we consumed to a more democratic time where everybody has a voice. Because of the huge shifts in technology, anybody can start their… [Continue Reading]

Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce

Secret sauce

This is a guest post by Howie Goldfarb. But he also invited me to guest post for which I am flattered and honored. Not sure which I feel more honored and flattered about. Obviously Danny doesn’t care if you like him because he invited me to write this post! So, this is for you: Do… [Continue Reading]

The Social Media Pedestal

social media pedestals

This is a guest post by Bill Dorman. Okay, I was going to jokingly say Michelangelo must have had me in mind when he sculpted this; but then that might imply I’m old and my FedEx package could have been sent via regular mail instead of shipped. Now we wouldn’t want that as a persona, would… [Continue Reading]

F***ing and Punching: The Moody Side of Business

Californication

This is a guest post by Dino Dogan. Californication is a Showtime series starring David Duchovny, aka Fox Mulder, of the X Files fame. And I’m a huge fan. One of the major plots revolves around David’s character, Hank Moody, inadvertently copulating with a very mature looking 17 year old daughter of Hank’s former wife’s… [Continue Reading]