This is a guest post from Matt Cheuvront and is part of the Guest Blog Grand Tour over at Life Without Pants – an epic journey of over 75 guest posts.
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This is a guest post from Jim Mitchem. Jim is a father, husband, copywriter and founder of the virtual ad agency smashcommunications, llc. You can find him at his Obsessed with Conformity blog, and on Twitter @smashadv.
One of the things I hear most often from colleagues who attempt to justify why big brands need to [...]
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