I was scanning Twitter today when I saw this tweet from Frank Eliason, who’s the Senior Director for Comcast’s National Customer Service:
“Is there any other perspective than the Customer Perspective in Social Media?”
It was in response to a statement from Andrew Mueller regarding social media’s role in business. Andrew viewed social media as an overall tactic that includes the customer; Frank sees it as starting with the customer.
While there’s no denying that customers play a huge role in the success [...]